SAS provides integrated marketing functionality to Europe’s leading drugstore chain

Germany’s dm – drogerie markt Group has licensed software from business analytics leader SAS to integrate its marketing activities. SAS will help the drug store chain coordinate digital marketing campaigns, customer rewards programs, corporate communications and new store launches while streamlining marketing operations. dm will use SAS® Customer Intelligence, an integrated marketing management solution, throughout its 2,800 stores in 12 European countries.

“Ensuring that different communications channels work together hand-in-hand is important if you want to reach customers,” said Roman Melcher, dm General Manager and Head of Information Technology/FILIDATA. “The new software gives us everything we need while also giving us new ways to keep improving our marketing activities.”

An increased focus on digital marketing activities posed a challenge for the software dm used previously. With SAS, dm’s most complex marketing processes will be easier to handle.

“dm is known for its holistic approach to customer relationships,” said Wolf Lichtenstein, CEO DACH Region, SAS. “This is an area where the SAS integrated marketing management solution is particularly strong. It will help dm address individual customers at the right time, through the right channel, and with the right message while promoting process visibility for all stakeholders.”
Progressive retailers work with SAS®

Powerful analytics and extensive retail industry experience empower retailers to anticipate customer desires and advance business objectives. Plus, SAS’ portfolio of retail and customer intelligence software is available through several different investment, deployment and growth options.

SAS retail customers include A&P, Aéropostale, Ann Taylor, AutoZone, Beall’s, Belk, Best Buy, Brooks Brothers, Cabela’s, Carrefour, Casino, Casual Male, Charming Shoppes, Chico’s FAS Inc., Coach, DSW, dm-drogerie markt Group, Eddie Bauer, Family Dollar, Foot Locker, Gander Mountain, Godiva, Hallmark, Harry & David, Hudson’s Bay Company, Kohl’s, Macy’s, Mark’s Work Wearhouse, Marks & Spencer, Nestlé, Northern Tool & Equipment, Office Depot, Overstock.com, S-Group, Sainsbury’s, Stage Stores, Staples, Tesco, Tractor Supply Company, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.

To learn more about SAS Retail Intelligence and SAS Customer Intelligence, visit SAS at the NRF 103rd Annual Convention and EXPO in Booth 2455.
About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .