In Another QSR Pizza Industry First, Papa Johnís Digital Gift Cards Now Available On Mobile-Optimized Web Site
Papa Johnís becomes the first national QSR pizza company to allow customers to design, purchase and send gift cards through a mobile-optimized Web site
LOUISVILLE, Ky. - In another technology first, Papa Johnís today launched the QSR pizza industryís first systemwide mobile-optimized Web site, powered by CashStar, that improves the digital gift card ordering experience. Papa Johnís customers now have the convenience and ease of ordering via their mobile device by going to www.papajohns-m.cashstar.com where they can design and purchase customized Papa Johnís gift cards, and select the specific delivery date.
ďThis is a big win for consumers,Ē said Bob Kraut, Papa Johnís chief marketing officer. ďYouíre not always at a computer when you remember you missed someoneís birthday, or you want to say Ďthank youí to someone. This allows you to instantly send a Papa Johnís digital gift card wherever you are through your mobile device.Ē
Mobile-optimized ordering of digital gift cards is the latest technological innovation from the worldís third-largest pizza delivery company. In 2001, Papa Johnís was the first national pizza company to offer online ordering for all of its delivery restaurants throughout the U.S. Similarly, in 2007, Papa Johnís became the first national pizza company to offer SMS text ordering for all of its delivery restaurants in the U.S. And, in 2010, Papa Johnís became the first national pizza company to launch a nationwide digital rewards program, Papa Rewards, which remains the only program of its kind in the category.
ďPapa Johnís founder, John Schnatter, has always been a visionary with an unrelenting focus on customer satisfaction,Ē said Kraut. ďAs a visionary, he recognized very early on that customer ordering habits were likely going to change with the rapid growth of the Internet. That insight has allowed us to pioneer many of the industryís technological advances, and has led to more than 45 percent of our systemwide sales coming from our digital platforms.Ē
Headquartered in Louisville, Kentucky, Papa Johnís International, Inc. (NASDAQ: PZZA) is the worldís third largest pizza delivery company. For 12 of the past 14 years, consumers have rated Papa Johnís No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa Johnís is the Official Pizza Sponsor of the National Football League and Super Bowl XLVIII. For more information about the company or to order pizza online, visit Papa Johnís at www.papajohns.com, or visit us on Facebook at www.facebook.com/PapaJohns, on Twitter at http://twitter.com/PapaJohns.
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