The Importance of Labels - Kids Recognise Brand Logos Before They Can Read

A smart, yet simple company logo on all product labels could be the difference between success and failure.


UK – WEBWIRE – Thursday, January 16, 2014

The study, which was carried out in Australia, surveyed 38 children aged 3 to 5 years old and found that on the majority of occasions they knew exactly which corresponded to each brand.

That is the verdict from UK label specialists, LabelsPlus, after a study is published which proves that even small children who arenít old enough to read still recognise a wide variety of companies by their logo.

The study, which was carried out in Australia, surveyed 38 children aged 3 to 5 years old and found that on the majority of occasions they knew exactly which corresponded to each brand. This included child friendly brands like Disney and McDonalds, but also a large number of brands with a large adult demographic including Toyota and Shell.

The logo for Japanese car company, Toyota, was recognised by 80% of youngsters surveyed. Perhaps even more surprisingly, the Shell energy and petrochemical company was recognised by more than half. While researchers attributed these facts to the ways children associate these symbols to their parentís cars or their family days out via a petrol station, the bottom line is the importance of a logo to brand recognition.

Paul at LabelsPlus said: ďA company logo is important for more than just labels and packaging, it can have a great influence on a consumerís decision to choose the brand; particular when the logo is simple and universal enough to be recognisedĒ.

ďOver time, company logos become a stamp of quality which consumers trust because they are familiar with it, but logos are just as crucial to small companies or new brands which are just beginning to compete against their competitors ď
LabelsPlus produce self adhesive labels for any type of application and for any type of product, using the very latest printing methods.†

Pay a visit to http://www.labelsplus.co.uk/ today and explore a huge range of adhesives labels for every need, which could transform the way your business uses labels. Our team of friendly and helpful staff are on hand to discuss any label requirements when customers call 01663 736 250.



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