Fujifilm Announces the Portrait Perfect XF56mmF1.2 R Lens

Bright XF56mmF1.2 R delivers extraordinary sharpness and speed for
premium X-Series digital cameras


Valhalla – WEBWIRE – Monday, January 06, 2014

Valhalla, N.Y., January 6, 2014 – FUJIFILM North America Corporation today announced the new FUJINON XF56mmF1.2 R, a premium portrait lens with an 85mm*1 equivalent that fits all FUJIFILM X-Series interchangeable lens cameras.
 
The FUJINON XF56mmF1.2 R is lightweight and less than half the size of an equivalent full-frame camera lens*2 for easy, comfortable use. The XF56mmF1.2 R also has a metal aperture ring for a premium quality feel and offers incredible speed and silence in the studio, perfect for the professional portrait photographer. The aperture ring on the XF56mmF1.2 R is designed to give users a satisfying ‘click’ between f-stops, with a perfectly torqued focusing ring for precise adjustments.
 
The FUJINON XF56mmF1.2 R lens has a new optical design that features 11 elements in 8 groups, and includes two ED (extra low-dispersion) elements and one double-sided aspherical element, plus four elements with a convex surface facing the subject, which combine to reduce spherical and chromatic aberrations for superior images.
 
FUJINON XF56mmF1.2 R
·         FUJIFILM X-Mount is compatible with all FUJIFILM interchangeable system cameras
·         HT-EBC*3 multi-layer coating to minimize ghosting and flare
·         Additional newly-developed coating added to the reverse side of the front lens to further reduce the ghosting that typically occurs when using deep concave lenses
·         Enhanced resolving power at all apertures when used with an X-series camera*4 that incorporates a Lens Modulation Optimizer (LMO) function
·         Seven-blade aperture diaphragm that helps create smooth and round bokeh effects
·         Minimum working distance of 70cm
·         Inner focusing system that moves small elements in the middle or at the rear of the lens, while keeping the large, front elements stationery for high-speed AF
 
The FUJINON XF56mmF1.2 R lens will be available in February 2014 for $999.95.
 
The current Fujifilm lens family includes the following FUJINON XF and XC lenses:

 
*1 35mm format equivalent
*2 According to Fujifilm data
*3 High Transmittance Electron Beam Coating
*4 As of December 2013 “FUJIFILM X-E2”
 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 83 yen to the dollar.
 All product and company names herein may be trademarks of their registered owners.
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Contact Information
Matthew Schmidt
Corporate Communications Manager
Fujifilm
Contact via E-mail


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