Bloomingdale’s Celebrates Chinese New Year
Retailer rings in the Year of the Horse with unique merchandise, special events, and in-store animation
To celebrate Chinese New Year, select Bloomingdale’s will be ringing in the Year of the Horse with unique pop-up shops, merchandise, special events, and cultural presentations from Jan. 10 – Feb. 15, 2014.
“As a company rooted in family and tradition, we look forward to once again celebrating both the Chinese New Year and entire Chinese culture that is deeply rooted in history,” says Tony Spring, Bloomingdale’s president and COO, and newly appointed chairman and CEO effective Feb. 1, 2014. “We welcome Chinese shoppers and tourists, along with all of our loyal shoppers, to join the festivities as we celebrate the Year of the Horse.”
Shoppers at Bloomingdale’s 59th Street, North Michigan Avenue, San Francisco Centre, and South Coast Plaza are invited to get into the spirit of the holiday and test their luck with the Chinese red envelope tradition from Jan. 30 – Feb. 2, 2014. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture); a complimentary small Forty Carrots yogurt; a limited-edition Year of the Horse tote bag; special offers at the Clarins, Estee Lauder, and La Prairie counters; savings at select Bloomingdale’s dining destinations; complimentary mini cupcakes at Magnolia Bakery (59th Street location only); special savings at Maximilian Fur Salon (59th Street, North Michigan Avenue, South Coast Plaza only).
Bloomingdale’s will also be debuting limited-edition pop up shops curated by the retailer’s fashion office that are filled with unique pieces for your wardrobe and home celebrating Chinese culture at the following locations: 59th Street, Medinah Home, North Michigan Avenue, Soho, South Coast Plaza, and San Francisco Centre. The shops will be filled with such pieces as a limited-edition reusable “Little Horse Bag” inspired by Bloomingdale’s iconic Brown Bag, an exclusive Longchamp Year of the Horse bag, an exclusive Carmen Marc Valvo Couture red chinchilla jacket, as well as other must-haves from Alex & Ani, Anna B., Art Addiction, Asian Loft, Baccarat, Chaser, Clarisonic, Cynthia Steffe, Diane von Furstenberg, Dogeared, Fox, Franz, Furla, Godiva, Happy Socks, John Robshaw, Jonathan Adler, Lalique, MCM, Michael Aram, Michael Wainwright, Natori, Nike, Olivia Riegel, Prouna, Ray-Ban, Riedel, Salvatore Ferragamo, Topo Ranch, Versace, Voluspa, and Wildfox.
Also look for additional merchandise celebrating Chinese culture in the Burberry, Chloe, Dior, Estee Lauder, fine jewelry, Gucci, Jimmy Choo, and Salvatore Ferragamo departments. Other visual statements celebrating the Year of the Horse will also be present throughout the store.
During not only the Chinese New Year celebration, but all year long, exclusive Tourism Programs for international and domestic visitors to Bloomingdale’s locations in New York, Chicago, Miami and San Francisco are available. In these cities, out-of-town visitors can receive a special Bloomingdale’s visitor savings pass and gift with purchase. Additional visitor services include a multi-lingual Visitors Center staff and directories (including but not limited to – German, French, Italian, Japanese, Portuguese, simplified Chinese, Spanish), along with concierge services, hotel package delivery, personal shopper appointments, and more. A Bloomingdale’s welcome guidebook in simplified Chinese is also available at locations in New York, Chicago, Costa Mesa, and San Francisco.
At Bloomingdale’s locations nationwide, there are 193 Chinese-speaking associates (both Mandarin-speaking and Cantonese-speaking), available to make your shopping experience like no other in the world.
To join the Chinese New Year festivities at your local Bloomingdale’s visit bloomingdales.com/events for a full line up of events. Be sure to follow @bloomingdales on social media where you can join the conversation with #bloomiesyearofthehorse.
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow Bloomingdale’s on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
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