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DiabloThemes.com Releases Their First Free Wordpress Theme, ’Blaze’, Demands Negative Feedback

New Wordpress developer DiabloThemes releases their first free Wordpress theme, Blaze, and they want to know why you hate it.


Halifax – WEBWIRE

Maybe it’s their server causing a problem. Maybe it’s a third party plugin. We’re going to take care of that. No one wants to be referred to another guy, who then refers them to another guy.

“We’re going to try something a little different here,” says Rob DeCoste, owner of new Wordpress theme shop DiabloThemes.

Launched in November, DiabloThemes has just released their very first free Wordpress theme, Blaze, and the developer has gone out of their way to make sure it’s a cut above the average free theme that Wordpress enthusiasts are accustomed to.  Built on a foundation of Twitter’s mobile-first Bootstrap 3 framework, and taking full advantage of popular jQuery plugins like Isotope and Infinite Scrolling, it packs in many of the features common to premium themes, but without the cost.

And according to Rob, it won’t be the last free theme.  The intent of the DiabloThemes is to continue with the free theme model, gradually introducing services like paid support, customization and extended premium add-ons once the expectations of the product itself are met.  Blaze will be the first in a varied catalog of free themes.     

“Let’s face it,” says Rob, “there’s no shortage of premium Wordpress themes out there.  But how often does someone buy a theme, only to realize that they’re either in over their head, or just can’t get the desired results?  Maybe it’s their server causing a problem.  Maybe it’s a third party plugin.  We’re going to take care of that.  No one wants to be referred to another guy, who then refers them to another guy.”

This isn’t just speculation on DiabloTheme’s part.  The team isn’t new to CMS development, and Rob himself is arriving fresh from a successful six year venture into the Drupal premium theme market as the former owner of one of the most visible Drupal premium theme shops on the web, having personally designed and developed over 50 themes for the popular CMS. 

“We’re not new to this,” says Rob, “but we’re new to Wordpress community.  Our first priority is to get feedback and listen to what users have to say.  The Drupal community has a different set of expectations.  Right now, with Blaze, we’re testing the Wordpress waters.  Positive feedback is great, but please, by all means, tell us why we suck.”

You can download the Blaze theme here.


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