Bidding war starts for UAE’s fastest growing news portal
Emiratetoday.com, UAE’s fastest growing news portal is generating massive buyer interest online
The winning bidder will take control of the site and its unique concept of reporting trending news through video. As the first news portal in the UAE to introduce a unique angle to news reporting, the site has attracted lots of attention and generated 56,300 visitors in its first month of operation.
‘We wanted to bring a unique angle to news reporting and that is how we came up with the concept of showing news that is trending on social media sites in the UAE.’ says Frank Smith, the editor of EmirateToday. ‘Most people who visit EmirateToday find it to be surprisingly different from traditional news portals and that is because it is a visual newspaper that reports only trending news.’
The fact that EmirateToday has got 56,300 readers in its first month of operation is a sign that there is lot of demand for this kind of news reporting. While market leading Gulf News online and thenational online have been operating in the market for a long time, the growth of EmirateToday has been rapid.
Online video is quickly becoming one of the most popular forms of content on the Internet and EmirateToday has effectively tapped into this media. Cisco is predicting online video will grow so fast that two-thirds of all mobile data traffic will be video by 2016, illustrating the growing importance and preference of video for reaching online audiences.
‘The site has the potential to reach 500,000 monthly visitors and become the market leader in the UAE’ says Frank Smith. ‘We are planning to find a new owner for the site who can provide a solid infrastructure to support the growth of the site and tap into the advertising market in the UAE with their sales and marketing teams.’
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