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Lufthansa launches new "#inspiredby" social media campaign


From November 25, 2013, Lufthansa’s “#inspiredby” social media campaign will offer new perspectives to keen travelers and Lufthansa fans. On YouTube and Facebook, globetrotters and Lufthansa crew alike will be posting accounts of inspirational events experienced on their travels. And it’s all about the people! Lars, for example, who competed in the Iron Man on Hawaii. Or Anne, who discovered her passion for flamenco in Madrid. Or Polina and Berlin: the artist and her muse. For all of these young people, “#inspiredby” ( shows how travel has enriched their lives.

With this campaign, Lufthansa is addressing a young, Internet-savvy audience that uses social media services to share their authentic travelogues with others. Channels for “#inspiredby” include YouTube, Facebook, Twitter and Instagram.

The campaign kicks off with the story of Moritz Aust, an up-and-coming young photographer from Schweinfurt, Germany. In this inaugural YouTube video, the 17-year-old reports on his first-ever trip abroad, by plane with Lufthansa to Oregon, USA, the inspirational landscapes he finds there and how they widened his artistic horizon. Weekly updates featuring other wayfarers and their unique travelogues will be posted until late January 2014. The videos are produced in cooperation with VICE.


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