Think Unconventionally When It Comes To Unconventional Times
We live in an unconventional age, when it pays to take a completely different approach to any specific problem ahead of you and this is particularly applicable to the freelancer or independent contractor. Are you ready to think outside the box?
We live in an unconventional age, when it pays to take a completely different approach to any specific problem ahead of you. Payrize is in the business of providing resources and advice to independent contractors and freelancers and the organisation wants to remind these people about just such an approach.
While you may, for example, seek to brand yourself in your particular line of business by establishing a certain approach, or by referring to previous accomplishments, you may also be able to interact with former clients. They may have a “celebrity status” in their own right and you may be able to take on some of this status accordingly, simply due to the work you performed with them.
When you really think outside the box however it may prompt you to consider whether you should engage in image advertising. It’s a field that isn’t very well known amongst independent contractors, but there is nevertheless a growing interest in the idea of personal branding across the country. Look at your type of client and where they operate. Is it possible to put your name in front of them by engaging in some kind of advertising, sponsorship or internet activity? When would-be clients see something out of the ordinary, something that no other contractors are likely to do, then they will for certain remember you in the future.
Personal branding may also involve the creation of a homepage that’s dedicated just to you. You may already be familiar with the concept of blogging and the establishment of a social media presence, but few independent contractors go so far as to create their own personal branding homepage. This should be a professional production and not appear to be homemade. Try to get a domain name that matches exactly your own name and be certain that you very creatively and forcibly blow your own trumpet in this space.
Remember also that you can produce income by thinking creatively. For example, you may be able to negotiate with another organisation to “barter” with them for something that you really want and need. You can provide something in kind to them in return and the bottom line is that you’re effectively creating income via an unconventional approach.
As a freelancer looking for a new position you have nothing to gain and potentially everything to lose by hiding your light under your own bushel. Payrize advises a much more pro-active approach!
Payrize is a tax solution comparison tool for contractors and freelancers. The aim of the company is to provide extensive resources enabling the client to locate the best tax solution, as well as to source the best opportunities and contracting jobs at a variety of companies around the world.
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- VMF Ltd
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