Losan Kids develops own shop concept

The Spanish kidswear brand reinforces its growth strategy with new sales formats.

With more than 4,600 multibrand PoS in 40 countries, and an export rate of 60%, Losan Kids is developing its own concept-store, which it is set to implement in international markets, using different formats, from franchise to retail corners or shop-in-shops.

In spring, it launched a 230sqm flagship store in La Gavia mall in Madrid, and in summer opened a second 130sqm boutique in the city of Málaga. Both have been designed like playgrounds, full of light, colour and imagination. Losan Kids offers fashion and fun, with an extensive catalogue of textiles, divided into four age groups: newborn (0 to 9 months), baby (0 to 2), kids (3 to 7) and junior (7 to 16).

Losan was founded in Caspe (Zaragoza) in 1985, as a mens- and womenswear line, which then took the plunge with kidswear. It still has its main office in Caspe, though it now has additional offices in Madrid, Mataró (Barcelona) and Zaragoza. It also has subsidiaries in Turkey and Mexico and operations offices in Guangzhou (China), Tirupur (India), Dhaka (Bangladesh), and Lahore and Karachi in Pakistan.

Italy, France, Russia, USA, Canada and Mexico are some of the top global markets for a company that produces up to 2,200 product references per season and ten million clothes a year, with annual turnover of €60 million.