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Gordon Asset Management, LLC Launches was created to assist plan sponsors in understanding and fulfilling their fiduciary obligations related to the service provider fee disclosure regulations under ERISA section 408(b)(2).


Durham, NC – November 18, 2013 – In response to the service provider fee disclosure regulations under ERISA section 408(b)(2), Joe Gordon, AIFA®, managing partner of Gordon Asset Management, LLC has launched  The website was created to assist plan sponsors in understanding and fulfilling their fiduciary obligations related to retirement plan fee disclosure.  This release comes on the heels of a slew of recent excessive fee court cases/settlements and an announcement from the Department of Labor that they will be increasing audit efforts in this regard.
“For too long retirement plan service providers have been able to obscure fees and expenses deep within complex revenue sharing arrangements, primarily separate accounts at insurance companies, and expensive R-2 or R-3 share mutual fund share classes.  As a responsible plan fiduciary, you have a duty to know what your fees are and a legal obligation to ensure they are reasonable and necessary for the value of services provided. is designed to provide an outsourcing solution to help busy plan sponsors protect their plan from DOL auditors and plaintiffs attorneys who are targeting excessive fee plans,” says Joe Gordon.
The website features a free whitepaper titled, “How to Survive the Coming 401(k) Fee Disclosure Audits; 10 Things Every Responsible Plan Fiduciary Should Know and Implement Now.”  The whitepaper, authored by Joe Gordon, a CEFEX (Centre for Fiduciary Excellence) trained analyst provides actionable solutions for plan sponsors looking to protect their plan from potential fee disclosure pitfalls and omissions.
For more information please visit .
About Gordon Asset Management, LLC
Gordon Asset Management, LLC (“GAMLLC”) is an independent investment advisor, registered with the Securities and Exchange Commission, located in the Raleigh-Durham & Chapel Hill area of North Carolina. GAMLLC focuses primarily on two distinct areas of investment advice: Retirement Plan Consulting for businesses and Wealth Management for high net-worth/high income individuals. The firm offers a wide array of fiduciary governance services to 401(k) and other retirement plan sponsors ranging from plan menu investment selection & monitoring, IPS oversight, policing default investment selection and monitoring, and is a fiduciary either with discretion under ERISA 3(38) or without discretion under ERISA 3(21), having done so since the early ‘90’s. The firm annually audits all plan expenses with complete transparency and provides rigorous plan design to control plan funding costs. The firm is CEFEX-certified as an investment adviser, since 2008. Please visit
Joe Gordon, AIFA®, CIMA®, CFP®, APM-ASPPA is founding and Managing Partner of GAMLLC. With 30+ years in retirement plan consulting and investment management, Joe has extensive experience and credentialing to help solve complex client issues, having been both an RIA and TPA owner dating back to 1983 and 1984, respectively. He recently has published numerous white papers on proper plan design for professional service firms when contemplating combo 401(k)-cash balance plan arrangements. A frequent speaker before professional and civic groups he serves on the Leadership Council of the National Association of Plan Advisors
(NAPA), an ASPPA sub-group, and is an active member of the FPA, ASPPA and IMCA.



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 401k Fee Disclosure
 Joe Gordon

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