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The Basics of Digital Marketing | Corporate Tax Network


For entrepreneurs who are starting a fresh online marketing campaign, there are many questions that need to be addressed before jumping in and getting started. Just as is the case with any other type of marketing medium, online marketing strategies require time and research to be effective. Below are a few of the first questions that you should be asking regarding your new online marketing campaign.

Should I consult with a firm to update my website?

You should review your specific need with a Search Engine Optimization team and a design team. They will give you an idea of what items need to be completed to make your website easily found by potential customers. The designers will then be able to help you to make sure that your site is functional and visually appealing so that once customers find your website they will be likely to stay and learn about you.

How do I know which social networks to use to market my business?

The social networks that will be the most appropriate for you to use will be discovered during your initial marketing research. You’ll need to determine who your target demographic and what marketing content for you’ll be creating for them.  Facebook, Twitter, Google+, and LinkedIn are the top social networks that business owners use to reach their customers and you’ll need to create a different strategy for each social network.

Are there directories and other listings that I need to focus on?

There are many location based social networks and business directory profiles that you can use to list your business and allow customers to find you using local search from their mobile devices. This is a great way to gain customers who are new to the area and also those who are just passing through. These services include FourSquare, Yelp, Google+ Local and more. These are especially important for restaurants and other brick and mortar businesses. So if you run an online business, you’ll need to do some research to determine if these networks can benefit you. 

The industry of online marketing is an ever-changing, meaning that business owners need to constantly adapt their marketing efforts to keep up with the trends.

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