Michelin Is Going To Launch Its New Enduro Tire, The Michelin Wild Rock’R2 Advanced Reinforced, Worldwide

This new addition extends the Enduro lineup, which already boasts three other tires. The entire range will be brought to market in 2014:

• The MICHELIN Wild Grip’R Advanced Reinforced tire
• The MICHELIN Wild Race’R Advanced Reinforced tire
• The MICHELIN Wild Mud Advanced Reinforced tire

Michelin has established itself as the only brand with such an extensive lineup, making it possible to meet the needs of all mountain bike riders, regardless of how – and how intensively – they use their bikes.

The new MICHELIN Wild Rock’R2 Advanced Reinforced tire is designed for use on dry, extreme terrain. It delivers exceptional performance in terms of grip when turning as well as rider output and braking ability. To obtain this combination of qualities so crucial for high-level mountain bike riders, Michelin chose to work with true expert, who are performers in a sense. These race riders – Fabien BAREL and Pierre-Edouard FERRY– have achieved outstanding results – notably Fabien Barel’s win in the first event in the Enduro World Series (see more details below) – and are capable of pushing the tires to the limit.

Both riders took part in the MICHELIN tire development process. The trial and analysis program for the MICHELIN Wild Rock’R2 Advanced Reinforced tire was comprised of private tests, training sessions and actual races. By working with two sportsmen offering complementary profiles (since they ride differently), Michelin was able to define the technical parameters of the new tire comprehensively and consistently, thereby ensuring outstanding performance for all users.

Developing the MICHELIN Wild Rock’R2 Advanced Reinforced tire took two and a half years. The technical features of this new premium tire, which is being introduced today in fast-growing markets, especially in the United States and Europe, include a new tread, two rubber compounds and a special architecture.