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Sony Ericsson Choose Four Ad Agencies for Global Pitch


London, UK - 10 August 2006 - Sony Ericsson today announces a shortlist of four advertising agencies to pitch for its global advertising account. These agencies are: DDB, McCann Erickson, Publicis and Saatchi & Saatchi. Sony Ericsson have retained Agency Assessments International to advise on the agency review and manage the process.

“I am pleased today to announce that we have chosen four world class agencies who understand how to build brands,” said Dee Dutta, Corporate Vice President and Head of Marketing, Sony Ericsson. “I look forward to the next several weeks of the pitch process and hope to have reached a decision by the end of September,” he added.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit


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