Sky launches magical Christmas campaign
Today sees the launch of Sky’s heart-warming Christmas campaign celebrating the magical moments of the festive season. The campaign starts with a series of TV ads, created by WCRS, showing a variety of people, couples and families coming together at this special time of year, demonstrating how Sky can help make Christmas a little more magical.
The cinematic 60” spot is directed by Ivan Bird and follows three different storylines, each depicting a special moment between loved ones. Supporting this are several 30” executions which show you a little bit more of each story. Whether watching on a mobile when waiting in an airport lounge, or settling into the sofa at home with the family, Sky’s flexible offering means its customers have the freedom to enjoy great movies, entertainment and sport when and how they wish.
The TV campaign will be launched via social media today on YouTube, Facebook and Twitter. Television viewers can see the full 60” advert in a spot in The X Factor commercial break on Saturday night (9th November).
Outdoor posters will help add to the excitement and build up to the festive season by showcasing a series of well-known images from blockbuster movies available on Sky Movies this Christmas. The posters, with a ‘Christmas is coming’ headline created by venturethree, will appear on 48 sheets, digital 6 sheets and sparkly bus t-sides over November and December.
At the same time, Sky will be running a competition from 15th November throughout December asking the nation to tell us what their favourite Christmas moment is using #SkyXmasMagic. The lucky winners will have their chosen festive moments made even more magical by Sky through the chance to win amazing personalised prizes.
In addition, Sky will also be grouping all competition entries into one major draw where a final lucky winner can take home Sky’s grand Christmas Day prize - a scrumptious Christmas dinner with all the trimmings, presents galore and the ultimate Sky entertainment package.
Liz Darran, Director of Brand and Creative, said: “Christmas is a really special time of year when people come together to spend time with those close to them. Our campaign celebrates those moments and demonstrates how Sky can help Christmas feel that little bit more magical.”
Client Creative Director: Barry Skolnick
WCRS Creative Director: Leon Jaume, Jo Moore
Director/Animator: Ivan Bird / Producer :Lucy Sherwood
Production Company: Rattling Stick
Brand agency: venturethree
Media Agency: Mediacom
Social Media Agency: Sapient Nitro
Sky is the UK and Ireland’s leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.
Sky is the UK’s biggest investor in television content, investing more than £2.5 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky’s content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes. More than 30 million people watch Sky content each week.
Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.
Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky’s second consumer brand, builds on the company’s leadership in internet TV. Sky is also the UK’s fastest-growing home communications company and favourite ‘triple-play’ provider of TV, broadband and home phone.
Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 24,000 people, has annual revenues of £7.2 billion and is estimated to support a £5.4 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).
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