Pickwick & Weller Shines This Holiday Season as One of O, The Oprah Magazine’s “Favorite Things”
The legendary gift guide totes an elite selection of Oprah’s favorite items for holiday cheer, this year marks the first for Pickwick & Weller’s inclusion
SAN FRANCISCO - November 5, 2013 - Today Pickwick & Weller is proud to announce their inclusion in O, The Oprah Magazine’s 2013 “Favorite Things.” As avid readers and admirers of Oprah Winfrey, her magazine, and her humanitarian efforts, the entire P&W team is honored to be featured alongside such incredible brands as Beats By Dre, Modern House Red Wines, and many more.
“Favorite Things” is a long-standing holiday issue tradition for O, The Oprah Magazine, and this year marks Pickwick & Weller’s debut in the highly coveted list. The company has worked alongside Oprah and her creative team since their launch in the summer of 2012, having won Oprah over for the quality, softness, exquisite fit, and overall design of their t-shirts.
“When we first started building a brand voice for Pickwick & Weller, and trying to hone in on our perfect audience, it was always a goal to get Oprah hooked on our tees,” Ryan Donahue, co-founder of Pickwick & Weller, reveals. “I started sampling shirts to art directors and head honchos, alike, and with a little bit of luck, we caught the eye of Adam Glassman, the Creative Director for O, The Oprah Magazine. He showed Oprah the tees, and the rest is history. We are still a bit in awe of the fact that someone like Oprah so vocally supports our homegrown, startup business, and to be chosen for 2013’s ‘Favorite Things’ is a dream come true for our brand.”
As a brand, Pickwick & Weller focuses on fabric quality, impeccable, modern design, and the fine details that bring out the best in every garment. From the first seam to the final stitch, every Pickwick & Weller tee is made with care and pride in Los Angeles. The company has also brought their incredible customer service and perfect-fit tees offline by opening a Tee Shop in San Francisco. While shoppers can visit by appointment only, they get to touch and feel all the fabulous, high-end fabrics that go into the shirts - like cashmere, linen, modal and supima cottons - and also try on various fits, styles, and shapes. Customers order their tee at the shop, and it’s shipped to their door in a couple days; yet another way Pickwick & Weller is revolutionizing the way e-commerce fashion reaches the masses.
Recent accolades for Pickwick & Weller include being featured on Good Morning America’s “Deals and Steals,” as well as various write ups in popular blogs and online outlets such as Refinery 29 , InStyle, Elle , The Cut , Racked , San Francisco Chronicle , and more.
To learn more about Pickwick & Weller, visit www.pickwickweller.com.
To learn more about O, Oprah Magazine’s “Favorite Things” for 2013, visit http://www.oprah.com/gift-list/Oprahs-Favorite-Things-2013
About Pickwick & Weller
In early 2012, founders Ryan Donahue, Ashton Kutcher, and Matt Rowe created a sketchbook of drawings that captured their vision of a new luxury basics collection. Driven by their mutual appreciation for understated style and desire to offer a refined take on everyday essentials, Donahue, Kutcher, and Rowe established Pickwick & Weller. A product of the trio’s aesthetic taste and modern vision, Pickwick & Weller is a brand as dedicated to designing well-made wardrobe staples, as to providing a high-end customer experience. With sharp, stylish designs and a commitment to developing beautifully crafted basics in Los Angeles, California, Pickwick & Weller is refining the notion of timeless wardrobe pieces, one t-shirt at a time.
- Contact Information
- Becca Grites
- Public Relations Director
- Pickwick & Weller
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