3 Things To Include in a Small Business Online Marketing Plan | 1800 Accountant
When it comes to marketing a small business, entrepreneurs need to evaluate each marketing medium to determine which are the most appropriate for them according to their industry and the needs of the company. While traditional marketing has its distinct benefits, online marketing is now an integral component of any companyís marketing strategy. Some of the most important items to include in an online marketing strategy include the following:
Taking the time and effort to plan and design a website that perfectly reflects your marketing message, tone, and mission is a valid investment. This will give you credibility among the competition, an easy reference point for customers, and create a valuable listing in the search results.
Social Media Profiles
While your website can remain relatively static once itís all said and done, your social networking profiles will remain constantly active and engaging with followers. Facebook, Twitter, Google+ and LinkedIn give business owners a platform from which to show off their personality, daily specials, photos of the office, staff, and much more.
Business Directory Listings
You can list your business on many free or paid directories that are specific to your industry. The most popular non-industry specific directories are Google+ Local, Yelp, MerchantCircle, Kudzu, and CitySearch. These listings allow you to list your contact information, logo, business description and a link to your website and social networks.
About 1800 Accountant
1800 Accountant is the nationís leading business services and accounting firm specializing in small businesses. 1800 Accountantís New York & Florida-based teams of Certified Public Accountants (CPAs), enrolled agents (EAs), and accountants have been providing affordable accounting, tax preparation, payroll, bookkeeping, business planning, and 1800 Accountant consulting services since 1999. 1800 Accountant helps small businesses, independent contractors, and high-income families can keep more of the money they earn and avoid tax problems and overpayment.
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- Vice President of Business Development
- 1800 Accountant
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