CEA Debuts WristRevolution at 2014 International CES

New TechZone to showcase next generation of wristwatches and wearable tech

Arlington, VA – Reflecting and driving the remarkable transformation of the standard wristwatch into a connected GPS, music player, health monitor and more, the Consumer Electronics Association (CEA) ® today announced WristRevolution, the newest TechZone at the 2014 International CES®. From downloadable watch faces to internet-connectivity and app-based programs, the WristRevolution TechZone will showcase the latest advancements in wristwatch technology. The 2014 CES is the world’s gathering place for all who thrive on the business of consumer technologies and is scheduled to run January 7-10, 2014, in Las Vegas, Nevada.

The new CES show floor area will display the latest developments and discoveries for the next generation of tech wearables. Mixing style, sensors and connectivity, WristRevolution features wristwatches that double as a music player, health monitor, alert and message indicator and more.

“Smartwatches are creating new possibilities in the wearable technology market and increasing the ways consumers can connect with these pocket-sized devices. This exciting trend propelled us to create the WristRevolution TechZone,” said Karen Chupka, senior vice president, events and conferences, CEA. “The WristRevolution TechZone will unveil this next generation of tech wearables.”

The WristRevolution TechZone will be located in the Las Vegas Convention and World Trade Center (LVCC) in South Hall 3. Current WristRevolution exhibitors include Burg Limited, COOKOO, Dennco Brands, Kronoz LLC, MetaWatch, Neptune and Qualcomm Toq.

The 2014 CES will feature 20 market-specific TechZones highlighting innovation across 15 different product categories. Companies interested in exhibiting in the new WristRevolution TechZone should contact Pedro Vittes at PVittes@CE.org or 703-907-7751.

For more information on the 2014 International CES, visit CESweb.org.

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

About CEA

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org