3 Ways to use Social Media for Marketing your Small Business | Digital Success Institute
In today’s world, every business needs to have an active online presence to keep up with the overwhelming competition out there. The backbone of marketing your small business online is to have a pleasant and animated personality using social media to reach your customers. These 3 ways to use social media for marketing your small business can give your company the cutting edge:
1. The “Big Three,” using Facebook, Twitter, and Google+ as a foundation for sharing your news.
These are the three colossal platforms to begin your social media campaign on, they all are necessary if you hope to keep the pace of your competitors. Twitter is best used for frequent, brief, updates on your business and a great way to follow what your friends and foes are keeping up on. Facebook is a more personal medium that relies heavily on visuals and good quality content. It is easy to get drowned out by the tidal wave of ads and status updates; however you can purchase ads of your own to target key demographics with your product or service. Finally, Google+, the newest of the social media giants and the most versatile. One can spend hours going through the features Google has to offer when it comes to marketing your business effectively, like Facebook; it also features a target demographic feature to get what you want to who you want.
1. R+R=RR | (Right place + Right time = Right Results)
If you do your homework, you can find the perfect time and place to place your posts. Tools such as Google Analytics, Facebook Insights, and Twitter Trends, will guide you in the right direction when it comes to your unique niche. Dramatic results can be produced from effectively using timing to your advantage. Sometimes using your intuition is also the best way to determine your timing. Don’t jump the gun, but also don’t miss the train.
3. The fine line between frequent updates and spamming.
Everybody has that one friend who posts just a little (or a lot,) too much. Be sure to keep your followers up to date on plans, products, and sales, but be sure to avoid unnecessary information. You want your posts to all be relevant, brief, and to the point. Formatting pictures correctly and exploiting keywords can be just as important as the post’s text. You also want to prioritize what posts should take key time-slots and save the good news for the primetime browsing hour.
With proper usage, Social Media can be your best friend in the marketing department. Find a well trained staff to take over your online presence and you will have phenomenal results from the World Wide Web!
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