LinkSmart Founder to Discuss Future of Content-Driven Audience Development at Digiday Publishing Summit
Presentation will address critical issues facing digital publishers’ monetization strategies and speak to details of the LinkSmart Marketplace, an exchange enabling publishers to grow their audiences and add a new revenue stream
LinkSmart, the leading provider of in-content audience development solutions, today announced its founder and CEO, Pete Sheinbaum, will discuss the future of content-driven audience development during a Tech Talk presentation on Tuesday, Oct. 22, at 10:15 a.m. at the Digiday Publishing Summit in Miami.
As the former CEO of women’s lifestyle media company DailyCandy, Sheinbaum’s presentation will speak to his experiences and challenges of building an audience and increasing revenue, and how this led to the genesis of the LinkSmart Marketplace, a platform that can help solve many of these publishing challenges through in-content text links. The LinkSmart Marketplace is currently in private testing with some of the industry’s leading media companies and will be generally available later this year.
“For publishers, it’s important that every visitor to their website has a great user experience and discovers the highest value content. However, this is extremely difficult to do,” said Sheinbaum. “Fortunately, an easy solution is hiding in plain sight via the optimization and management of in-content text links. The LinkSmart Platform and Marketplace allows publishers to both direct their visitors to their most valuable content and acquire new readers from other quality publishers who are looking to share their audience and add a new revenue stream.”
Officially announced in August, the LinkSmart Marketplace enables online publishers to develop and share their audiences through the matching of content and readers across the LinkSmart Publisher Network via in-content text links. Marrying the Marketplace with the LinkSmart Platform now gives publishers large and small the ability to seamlessly direct their reader traffic to high-value areas of their websites, acquire new visitors, and share their readers with other publishers in the network to add a new revenue stream.
The LinkSmart Marketplace is currently in private trials. Those interested in participating or receiving more information can contact LinkSmart at http://www.linksmart.com/audience-marketplace .
LinkSmart is a platform and marketplace that enables web publishers to build, share and manage reader audiences through in-content links, real-time analytics and simple-to-use management tools. Passionate in its quest to help publishers be the best they can be, LinkSmart combines deep industry knowledge and experience to make in-content links a truly manageable asset that increases profitability and drives audience interest and engagement. LinkSmart is based in Boulder, Colo., and is backed by leading technology venture capital firms Foundry Group and Costanoa Venture Capital. For more information or to request a trial, visit www.LinkSmart.com or follow us on Twitter and Facebook.
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