New Web Site Helps Older Adults Start Their First Business

Dallas, TX, USA -- Dr. Mike Armour, a veteran business leadership coach, has launched StartupsAfter50.com, a new web site for men and women starting and building a business in their 50’s, 60s, and 70s.

StartupsAfter50, he says, is the first web site dedicated exclusively to the needs of these “encore entrepreneurs,” as they are known.

According to government data, over half of all business startups in the U.S. are by people 45 to 75 years of age. Most of them have never owned a business before. And many have no prior management experience.

“My goal,” Armour notes, “is to provide comprehensive resources for becoming a first-time business owner at mid-career or beyond.”

The web site includes tutorials, videos, articles, and blogs on almost every aspect of creating a successful business. Armour then supplements the online material with feature articles emailed free to subscribers twice a week.

“I don’t restrict our topics merely to the mechanics of running a business,” he adds. “I also deal with personal and family issues related to business ownership.”

Armour is the founder and managing principal of Strategic Leadership Development International, Inc., whose clients include several Fortune 100 companies.

“I’ve had the privilege of seeing how the world’s most successful companies achieve greatness,” he explains. “With StartupsAfter50 I’m translating the best practices from global companies into workable principles for encore entrepreneurs.”

The term “encore entrepreneurs” has been popularized by the Small Business Administration to describe older adults who begin a business as an encore to years spent on some other career path.

“Their number is growing steadily,” Armour points out. “Recent government figures indicate that they annually start over 200,000 businesses.”

Armour regularly coaches business owners in this age cohort. “I find that many of them do not fully understand certain fundamental principles for building a sustainable business,” he notes. “As a result their businesses needlessly get in trouble.”

To steer business owners away from similar misfortune, the site features a seven-part video series entitled Seven Traps that Kill Small Businesses.

Visitors to the home page can also download a free copy of Dr. Armour’s book Five Deadly Mistakes Your Startup Must Avoid.

Contact Information

Mike Armour

Publisher

Startups After 50

(1) 214-515-0632

Contact via E-mail