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Secrets of Shareable Online Content: Brands Show How PR Can Transform Teams into Content Marketing Heroes for Greater Digital Reach

Bulldog Reporter’s PR University Presents a Master Class Webinar with Award-Winning Media Relations Trainer, Michael Smart


Oakland, CA - (NewMediaWire) - October 07, 2013 - PR professionals looking to create digital content marketing PR programs will learn easy steps straight from experts at Dell, CME Group, Vanderbilt University and PMK/BNC in a new 90-minute webinar by PR University. This exclusive roundtable features top branded content experts who will share their tips and wisdom on planning and executing successful online content marketing campaigns.

PR pros who attend Secrets of Shareable Online Content: Brands Show How PR Can Transform Teams into Content Marketing Heroes for Greater Digital Reach will also discover the latest insider tips and shortcuts to get a content campaign rolling as soon as possible—and how to measure a campaign to make sure it’s getting the results top management is expecting.

This PR University webinar takes place on Thursday, October 17, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Nicole Smith, Managing Editor, Tech Page One, Dell

Melanie Moran, Executive Director, Integrated Communications, Vanderbilt University News and Communications

Allan Schoenberg, Executive Director, Corporate Communications, CME Group

Joseph Assad, Chief Operating Officer, PMK•BNC

What PR pros will learn:

•New Content Marketing Essentials: What branded content is—and how companies big and small can use this strategy right now

•Five Steps to a Content Plan: How to determine type, owner, title, buyers and which part of the sales cycle content will be used for

•Video, white papers, contributed articles, e-books, snackable content, infographics—the most popular forms of shareable online content and how to decide which ones to deploy

•Tools of the trade: Content platforms and publishing tools to get started with a branded content program

•B2B or B2C? How to use content marketing to reach eager consumers as well as hard-nosed business executives

•Social media bonanza: How a robust content strategy feeds social media channels—and connects PR pros with a new world of customers, admirers and friends

•Rookie mistakes to avoid: Skip the learning curve and benefit from the experience of PR University’s seasoned speakers

•Measuring the value of a content marketing campaign: What’s the ROI of a brand content strategy and how to communicate it to bosses

•Key metrics: How to tie metrics like consumption, sharing, lead generation and sales metrics to content

•Case studies and real-world examples: How leading companies are using content marketing strategies to grab market share, entice new customers—and boost ROI

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per yearwith extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation’s most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.


 Bulldog Reporter
 Media Relations
 content marketng
 online content

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