Yodlee Interactive Launches Major Enhancement to API, Bringing Customers More Flexibility and Ease in Writing Cross Platform Apps

REDWOOD CITY, CA – October 3rd, 2013 - Yodlee Interactive, the recognized platform for powering financial innovation, today reveals an expanded and more flexible API that in addition to supporting SOAP/XML will also now support full REST/JSON. This exciting enhancement enables partners to more easily develop innovative financial technology applications, harnessing Yodlee’s robust financial data across all mobile and web platforms. The supported API will save partners’ development time and money, allowing them to focus on building out features for their killer app, rather than retooling their offering for each operating system.

Apply for early access: http://solutions.yodlee.com/RESTPrivateBeta.html

Yodlee Interactive’s APIs offer back-end aggregation of over 12,000 financial data sources globally and over a 100 account types. Currently, by integrating Yodlee Interactive’s API, partners can securely access 99 percent of all U.S. financial accounts within their application’s environment with unparalleled accuracy and transaction categorization.

As digital services and hardware have continued to evolve, developers and companies are seeking to create services for a customer base fragmented across an assortment of popular devices and platforms. The Yodlee Interactive API now allows for greater flexibility and performance, and for quicker creation of applications. No other financial data solution provides such depth or breadth of support, allowing for easy API integration regardless of application development strategy.

The revamped API, currently in private beta, includes the following feature enhancements:
 - HTML support for efficient cross-device development
 - Fully REST/JSON in addition to full SOAP/XML coverage
 - Simplified ability to map and extend that no longer requires ordering of attributes

“We find that the new interface fits perfectly into our product roadmap for PFM and beyond,” says PowerWallet CEO, Bob Sullivan. “The REST API facilitates rapid scale development and deployment of products utilizing Yodlee’s data aggregation services. With the new JSON format, it minimizes any translation and allows us to store and process the data more efficiently. The lightweight nature of JSON helps facilitate the entire development deployment process. We are fans!”

“Yodlee Interactive’s new API allows developers and companies to build and distribute their applications with financial data integration faster than ever before,” says Yodlee Interactive General Manager, Joseph Polverari. “Our API innovations have a single goal: to get new personalized solutions and services to market with as little work as possible, and without having to focus so much on building out the infrastructure for each particular platform or channel.”

Yodlee Interactive has built its APIs with the belief that financial data should be available wherever there’s a consumer need--on both desktop and mobile and native and web applications. With the addition of full REST/JSON, Yodlee Interactive now offers its developers choice, allowing companies that deal with financial data such as bank accounts, investment, or payments, to easily build new breakthrough features for their users that further personalize the customer experience.

About Yodlee & Yodlee Interactive 

Yodlee is the platform for financial innovation. More than 600 companies globally, including seven of the top ten US financial institutions, rely on Yodlee to power personalized financial apps and services for millions of consumers, driving retention, engagement, and revenue. Leveraging the industry’s largest data platform, Yodlee also delivers real-time insight into consumer behaviors to create more dynamic interactions – anywhere, anytime, on any device.

Yodlee Interactive is focused on making the Yodlee platform available everywhere that entrepreneurs, partners, and developers building digital financial apps and services can use to create value. As the architects of a new digital ecosystem, Yodlee Interactive optimizes the wisdom of the financial technology crowd to create, catalyze, and distribute innovations faster through an open and secure data API. Used by hundreds of companies, both small and large, Yodlee Interactive is the horsepower behind today’s coolest and most personalized digital experiences.

To learn more about Yodlee Interactive: interactive.yodlee.com

Yodlee is headquartered in Redwood City, California. For more information, visit www.yodlee.com.

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Kayvan Farzaneh
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