Uno de 50, masculine and unique
The Spanish jewellery and accessories brand launches an extensive line for men this season.
After the surprise of a cosmopolitan collection designed in partnership with international top model Eugenia Silva launched at the end of August, Uno de 50 has now turned its attention to a male audience, with a growing line which it is promoting in a separate advertising campaign.
This season, the brand is stepping up its range of items made for men, with a wide variety of accessories. These very masculine designs sport witty names in a salute to jocular manly camaraderie, with necklaces like “Cómete un rosco” (Score!) or “Al ataque” (Attack!), bracelets like “Todos para Uno” (All for One) and “Atado y bien atado” (No loose ends) and watches like “Quedamos?” (Shall we make it a date?).
Created in 1996 as an alternative kind of jewellery in a unique and emphatic design, today Uno de 50 has more than 50 of its own shops in Spain, more than 20 in America, Europe and the Middle East, more than 4,000 points of sale in 25 markets and a multilingual online shop which delivers to 100 different countries. In 2013, the company expects to grow 60%, taking its export rate to 53%.
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