Advertising Week Partners With PulsePoint For Content Creation And Discovery Solution
PulsePoint Builds Branded EventHub to provide Live Event Coverage of the Industry’s Premier Conference
New York, NY – PulsePoint , a data-driven content creation and media technology company, will help to tell the story of this year’s Advertising Week, the world’s annual gathering of marketing and communications leaders in New York City, through the creation of an Advertising Week branded EventHub.
This partnership leverages PulsePoint’s content creation and discovery division Allvoices, to produce highly relevant and compelling long-form editorial coverage on the event and distribute it through an Advertising Week branded EventHub in real-time. A team of hand-selected contributors, including writers, editors, videographers and photographers from Allvoices, will produce the EventHub content.
The Advertising Week EventHub will cover pre-event buzz, live show news, video interviews, photo galleries and social media highlights. It will be promoted through the Advertising Week Social Club Community and the social media channels of PulsePoint and Advertising Week, as well as on-site promotions.
“There’s so much going on at Advertising Week,” said Doug Zanger, Editor-In-Chief of the Advertising Week Social Club. “We’re very pleased that PulsePoint and its Allvoices team are here with us, creating great content that doesn’t just cover Advertising Week, but shines a great light on the importance of producing good content that comes at people fast and furious.”
PulsePoint’s EventHub solution, which has also been leveraged by events such as MacWorld and ad:tech, is the first iteration in a suite of high-impact content marketing solutions that the company is bringing to market.
PulsePoint plans to introduce future content marketing solutions that will offer advertisers a one-stop-shop for content marketing services designed to help brands create, syndicate, distribute and measure authentic, high-quality content experiences against the right audience. The suite will leverage PulsePoint’s industry leading transparent ad exchange for distribution and its proprietary audience and contextual targeting technologies in combination with the Allvoices base of writers – a community of 650,000 – to create premium content for advertisers.
“Creating great content is just the start. In order to spark genuine connections, you must be able to make that content discoverable by the right audience. Our solutions not only create content that aligns with a brand’s audience, we can make it truly scalable and measurable through our exchange,” said Sloan Gaon, CEO of PulsePoint. “We are excited that Advertising Week, the premier event of our industry, selected our EventHub product to bring the week-long event to life through engaging content.”
Clients of PulsePoint’s branded content solutions have access to brand engagement metrics such as social shares and dwell time to measure the success of their campaign.
Visit the Advertising Week 2013 EventHub at: www.AWXlive.com
About PulsePoint ™
PulsePoint is a data-driven content creation and media technology company that offers a suite of products designed to help brands and publishers engage and grow their audiences. This product suite extends across the marketing and content spectrum including: industry-leading audience targeting tools; a leading and transparent ad exchange and programmatic platform; a global content creation and publishing network; and an enterprise level email marketing solution. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K. Learn more at www.pulsepoint.com .
About Advertising Week
Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industries best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry. Measured by breath, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures. Learn more at www.advertisingweek.com .
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