Overhead Door Repeats As #1 Garage Door Brand Among Women
Achieving repeat honors, Overhead Door is presented with the Women’s Choice Award by WomenCertified for America’s Best for Home in the garage door category.
Results for this distinguished award are determined through a national survey of 5,000+ women who are polled on the brands they would most likely recommend to their peers.
Dennis Stone, president and CEO of Overhead Door explains what this means for the company, “Overhead Door is honored to earn the Women’s Choice Award and to be considered the brand of choice among women. The award validates Overhead Door’s commitment to our distributors and our collective ability to deliver professional service and high performance products. The Women’s Choice Award represents the earned trust that women put in our brand.”
The 2012 Fleishman Hillard Study states how the female consumer today places an importance on the opinion of others and shares a personal responsibility to help others make smart purchase decisions. Due to this fact, brands are realizing the increasing value from enhancing the female shopper’s experience and overall customer service.
Historically, the Women’s Choice Award has elevated the standard for educating consumers and increasing their ability to make wise purchases; done by realizing which brands are most recommended and trusted by women, as well as those that delivery an upmost customer experience. Overhead Doors is committed to remaining in this category of trusted brands.
“The Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs women and that receive an extraordinary recommendation rating by women,” states Delia Passi, Founder of WomenCertified and writer of Winning the Toughest Customer: The Essential Guide to Selling to Women. “Recognizing Overhead Door as the top garage door brand helps ‘woman guide other women’ to make smart choices.”
Visit http://www.doorsnow.com for more information on Overhead Door, their commercial & residential products, and to find a local Overhead Door dealer.
About Overhead Door Corporation (ODC), located in Dallas, Texas, is a leading manufacturer of doors and openers for residential, commercial, industrial and transportation solutions. Its consisted of five business units: Access Systems Division (ASD), which includes the Overhead Door and Wayne Dalton Brands; The Genie Company, creates the remote-controlled garage door opening systems; Horton Automatics, creator of automatic entrance systems; TODOC, largest provider of truck doors for the transportation industry; and Creative Door Services, leader of door products and resident, commercial, and industrial markets in Western Canada.
Created in 1921, Overhead Door assembled the original overhead garage door, and the first electrical garage door opener later in 1926. The company now has over 3,500 employees, in 22 manufacturing facilities. The business is driven by 78 regional sales and services and installation centers, with over 5,000 distributors and dealers that provide service to national builders, national accounts, architects, general contractors and homeowners; along with major retailers in North America. ODC’s parent company is Sanwa Holdings Corporation, located in Tokyo, Japan. To learn more like us on Facebook and follow us on Twitter.
About Women’s Choice Award, WomenCertified is a marketing research firm that hosts the Women’s Choice Award, which is the only award that helps bring to light the brands women recommend and acts as a competitive advantage for businesses. The awards provided are based on thousands of women surveyed, along with research done in collaboration with the Wharton School at the University of Pennsylvania about what dictates the consumer experience for women as opposed to men.
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