Broadsoft Wins People’s Choice Stevie® Award in 2013 American Business Award(SM) Competition


WEBWIRE – Monday, September 16, 2013

GAITHERSBURG, MD – BroadSoft, Inc. (NASDAQ: BSFT) today announced today that UC-One, the firm’s open Unified Communications (UC) platform, was named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 11th Annual American Business Awards.

BroadSoft UC-One was named winner in the “Favorite Telecommunications Service” category. UC-One is a comprehensive, open Unified Communications platform comprised of four key elements (user experience, mobility, openness and go-to-market) that help service providers design and rapidly introduce UC solutions. UC-One enables service providers to tailor a wide range of successful solutions for the specific market segments they serve by meeting the variety of communications needs of individual users.

The American Business Awards are among the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations - public and private, for-profit and non-profit, large and small.

“It is so gratifying when the intended users of your product or service recognize its benefits. We are excited to receive the People’s Choice Stevie award, and we thank the voters who acknowledged the power of UC-One and its mobile unified communications capabilities,” said Leslie Ferry, vice president marketing, BroadSoft. “UC-One represents BroadSoft’s ongoing commitment to helping service providers meet the demand for enterprise UC services that can improve user productivity and enhance business processes.”

The People’s Choice Stevie Awards for Favorite New Products are a feature of The American Business Awards in which the general public can vote for their favorite new products and services of the year. More than 20,000 votes were cast in 34 product categories this year. All new products and services to be honored in the ABA’s new product categories were included in people’s choice voting.

More than 3,200 nominations were submitted to this year’s American Business Awards for consideration in a wide range of categories, including New Product or Service of the Year, Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

“The People’s Choice Stevie Awards for Favorite New Products are one of the most popular features of The American Business Awards, because they complement the peer-review process of our awards competition with another means of validation for product concepts and performance,” said Michael Gallagher, president and founder of the Stevie Awards.

The crystal People’s Choice Stevie Awards will be presented to winners during a gala banquet on Monday, September 16 at the Julia Morgan Ballroom in San Francisco. More than 250 American Business Awards nominees and their guests will attend. Peer-adjudicated Gold, Silver and Bronze Stevie Award winners will also be announced and presented their awards that evening.

Details about The American Business Awards, the complete list of People’s Choice Stevie Award winners, and the list of all new product award finalists in this year’s ABAs are available at www.StevieAwards.com/ABA.

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP network. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit http://www.BroadSoft.com.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Sponsors and partners of The 2013 American Business Awards include the Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, Experian Consumer Services, John Hancock Funds, LifeLock, PetRays, and SoftPro.

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “can,” “enable,” and “will,” and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the capabilities and benefits to service providers and their end users of UC-One. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether UC-One will be utilized by BroadSoft’s customers, and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2012 filed with the Securities and Exchange Commission, or SEC, on February 27, 2013, and in the Company’s other filings with the SEC. All information in this release is as of September 16, 2013. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.



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