H&M’S first store in Estonia is now open

Today at 11 AM more that 1500 of H&M fans gathered to Rocca al Mare shopping center to be the first to shop at H&M in Estonia. The first ten lucky fans who started the line prior to the grand opening received a 100€ gift card each.

The ribbon was cut by Marika Pyykkö, Country Manager for H&M Baltics and Finland together with the store manager Evelin Kollo and area manager Mikko Alatalo. “We are very pleased to finally open our first store in Estonia. It has been a great day with wonderful feedback from the customers”, says Marika Pyykkö. ”We are proud of the great team we have found for the store. Our people and fashion are the main reasons for our success!” she adds.

The grand opening event was a success. Excited customers enjoyed shopping, amazing offers and friendly assistance of the H&M team while the mood was set by DJ/style icon Heidy Purga.

The store carries a wide range of fashion and quality at the best price for women, men, teenagers and kids in two levels and on more than 2400 m2. New fashion items are delivered to the store daily.

The first H&M store in Estonia is located in Rocca al Mare shopping centre at Paldiski mnt 102, Tallinn. Opening hours are from 10 am to 9 pm daily. H&M will continue its expansion in Estonia with new store openings in shopping centres Postimaja and Kristiine during autumn.