Marriott ‘Stays’ with Epsilon for Email Marketing Services to Continue to Drive Deep Customer Engagement
Epsilon’s Global Support Includes Email Deployment, Strategy and Creative for Loyalty Program and Franchisees to Enhance Retention and Increase Sales
Dallas, TX — September 12, 2013 — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a multiyear renewal agreement with Marriott International, Inc., a leading lodging company. Epsilon will continue to provide email marketing support for Marriott International, Inc., Marriott Rewards, the company’s award-winning frequent traveler program, and The Ritz-Carlton. Marriott has been an Epsilon client since 2008.
Marriott International, Inc. (NYSE: MAR) is a leading lodging company with more than 3,800 lodging properties in 74 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. Headquartered in Bethesda, Md., their portfolio of brands includes JW Marriott, Autograph Hotels, Edition, Renaissance Hotels, AC Hotels, Marriott Hotels & Resorts, Courtyard, SpringHill Suites, Fairfield Inn & Suites, Residence Inn and TownePlace Suites. The Ritz-Carlton is Marriott’s exclusive luxury partner.
Under the terms of the multiyear renewal agreement, Epsilon will continue to provide comprehensive email marketing services in support of the Marriott Rewards program including communications to existing members focused on retention and customer engagement. These messages include newsletters, monthly statements, account information and promotions. Epsilon will also enable trigger-based, transactional messages such as purchase confirmation, pre-arrival messages and post-stay receipts. Epsilon’s support includes the deployment of messages as well as creative and strategic services to fully leverage the email channel for relevant, targeted communications. Epsilon’s email program is designed to enable multiple languages across Marriott’s global footprint. The partnership also includes support for local hotel email marketing with Epsilon providing templates for customized email campaigns for each property to communicate with customers, prospects and Marriott Rewards members.
In addition to email marketing support, Epsilon hosts a marketing database in Europe/Middle East for Marriott. The database includes records for all customers, prospects and frequent traveler members in the region.
“Epsilon has a deep understanding of our business and we are thrilled to continue to work together to drive deeper engagement and create more relevance for our customers,” said Terrilyn Tourangeau, director of email strategy at Marriott. “Email is a critical communication channel for Marriott. As we evolve our cross channel integration strategy to build valuable one-to-one relationships, we are excited about Epsilon’s digital innovations including the recent launch of their Harmony platform.”
“Marriott is a highly recognizable brand and leader in the hospitality industry. We are proud to extend this great partnership and continue to support their award-winning marketing programs,” said Andrew Frawley, president of Epsilon. “We have a rich heritage in the travel industry and a keen understanding of what it takes to create and sustain long-lasting, loyal relationships with customers. Together, Epsilon and Marriott will achieve ongoing customer engagement and rich experiences that build brand and business equity.”
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