Ogilvy London and Philips Headphones unveil Music Video Game you need to hear
LONDON — Philips’ ‘You Need To Hear This’ campaign created by Ogilvy & Mather London, unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.
Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.
Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo.
Make your video at: YouNeedToHearThis.com/RemixCarolyn
Created by Ogilvy & Mather London, ‘You Need to Hear This’ is all about giving people amazing music in amazing ways they’ve never heard before. YNTHT is a collaboration between Philips Sound and Noisey, Vice’s music channel. It’s an always-on content platform that combines music news, written interviews, live events, new tracks and exclusive music video premiers with digital and experiential ‘YNTHT’ content created by Philips themselves. Every piece of ‘YNTHT’ activity is a step towards making Philips a more relevant brand for the millennial audience.
See more at: YouNeedToHearThis.com
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World’s Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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