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AT&T Named Exclusive Wireless Sponsor of Pac-12 Conference and Reaches Deal to Become Distributor of PAC-12 Networks


WEBWIRE

New distribution agreement will allow AT&T U-verse customers and Pac-12 fans to watch their favorite teams

Dallas, Texas

AT&T* and the Pac-12 Conference are teaming up to benefit sports fans, students and schools of the collegiate athletic conference. Under an agreement reached today, AT&T will carry three Pac-12 television networks and be the exclusive wireless sponsor for the Pac-12.

U-verse TV subscribers across the country will have access to the more than 700 remaining live Pac-12 events of the 2013-14 season on Pac-12 Networks. This includes 32 football games, 250 men’s and women’s basketball games and hundreds of other sports, including baseball, soccer, gymnastics and more. Starting next year, Pac-12 Networks will increase its coverage to 850 events.

AT&T will become the Pac-12’s technology provider for their telecommunications needs including wireless and wireline communications services. Other examples include Wi-Fi access, video and audio conferencing, mobile devices, and broadband access.

“Having the nation’s fastest and now most reliable wireless network and a new national distributor in our corner is a big win for the Pac-12 and Pac-12 Networks,” said Larry Scott, Pac-12 commissioner. “Together with AT&T, we’ll be able to give our Pac-12 fans the best, possible experience, and meet the fans’ ever-growing demand for Pac-12 content across all platforms.”

The Pac-12 upholds a proud tradition as the “Conference of Champions ®,” claiming an incredible 127 NCAA team titles since 1999-2000, including eight in 2012-13. Conference teams hold a total of 459 titles – 309 men’s and 150 women’s – which far surpasses any other collegiate conference.

“This deal provides a great value for our U-verse customers, who benefit from a terrific package of sporting events,” said Aaron Slator, President, Content & Advertising, AT&T.

“Pac-12 Networks is thrilled to join AT&T U-verse’s line-up,” said Pac-12 Networks President Lydia Murphy-Stephans. “Pac-12 fans nationwide now have another great option to access an unprecedented number of live quality Pac-12 sporting events, live interviews, studio shows, and other feature content.”

Added Chris Roy, Vice President, Government and Education, AT&T: “We are thrilled to become a technology provider and the exclusive wireless sponsor for such a storied Conference with a rich history of academic excellence and superior athletic achievement. Together with the Conference and the 12 universities, we look forward to redefining the experience for students, alumni and fans attending Pac-12 athletic events.”

Students at member Pac-12 schools will benefit from extra savings with AT&T’s wireless discount program. More details are available at www.wireless.att.com/college.

The Pac-12 TV network channels will go live today. In addition to the live events, Pac-12 Networks continues to add original programming that promises to deliver the most complete coverage of Pac-12 sports, including:

The Drive: Pac-12 Football – a behind-the-scenes look at what it takes to compete and succeed at the highest level. The series features the Arizona State Sun Devils and the Cal Golden Bears.
Pac-12 Football Weekly – a year-round program on Pac-12 football, from training camp, to bowl games, to the professional draft, and everything in between.
Pac-12 Sports Report – a flagship studio show that provides expert analysis, commentary and feature stories on some of the outstanding teams and individuals in the Pac-12 Conference.

Under the agreement, AT&T U-verse will carry the following Pac-12 networks in standard definition and high definition:

Pac-12 Network on channel 759 SD/1759 HD
Pac-12 Bay Area on channel 760 SD/1760 HD
Pac-12 Los Angeles on channel 761 SD/1761 HD

As part of the agreement, later this academic year, AT&T U-verse TV subscribers will receive broad access to existing authenticated products made available by the Pac-12 Networks as well as AT&T’s U-verse.com site (uverseonline.att.net) and apps. These products will give AT&T U-verse TV subscribers more opportunities to access live and on-demand content, at home and away from home, on their computers, smartphones and tablets.

For a complete schedule of upcoming football games, please go to http://pac-12.com/schedule/week/35/2013?sport=football

AT&T U-verse TV is the fastest growing TV provider in the U.S.*** and U-verse is a nearly $12 billion annualized revenue stream in only seven years since its initial launch in 2006. AT&T U-verse TV was recently named Frost & Sullivan Video Company of the Year. For additional information on AT&T U-verse - or to find out if it’s available in your area - visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Claim based on comparison of major TV providers’ subscriber counts as of 1Q2013

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

About Pac-12 Conference

The Conference has a tradition as the “Conference of Champions,” earning 127 NCAA team titles since 1999-2000, and has led the nation in NCAA Championships in 47 of the last 53 years, with 459 NCAA team titles overall. The Conference comprises 12 leading U.S. universities: The University of Arizona, Arizona State University, the University of California-Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. Conference offices are located 25 miles east of San Francisco in Walnut Creek, Calif. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to www.pac-12.com.



About Pac-12 Networks

Headquartered in San Francisco’s SOMA district, Pac-12 Networks is the new content and multiplatform media company of the Pac-12 Conference, a leader in collegiate athletics that is made up of 12 of the most prestigious universities in the world. Pac-12 Networks was created in 2011 to develop and launch one national and six regional full-time native HD linear networks available to video programming operators, as well as a network of digital properties dedicated solely to the Pac-12. The linear networks televise hundreds of live sporting events annually and provide 24/7 access to Pac-12 teams and universities. The Pac-12 digital platform includes Pac-12.com, the official athletic websites of member universities, mobile, social media and innovative digital initiatives across the company. The Pac-12 Networks are wholly owned by the 12 member institutions of the Pac-12 Conference.

© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.



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