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PA forms distribution partnership with Dianomi


The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution.

The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. These sponsored commentary links (Smartlinks) will appear alongside contextually relevant news stories across dianomi’s network of premium financial publishers that includes, Reuters, Bloomberg, the London Stock Exchange and more.

In addition, dianomi™ will be recommending PA to its own financial customer base as the preferred partner for quality content creation services.

Emily Shelley, PA’s Head of Content For Marketing, said: “This partnership will allow PA to add increased value to the content marketing services we already provide to our financial clients, while opening opportunities for new business.

“PA is already creating effective marketing content for some of the biggest B2B and B2C brands in the world, but by working closely with dianomi™, we can now guarantee a highly targeted audience for our material.”

Rupert Hodson, Co-founder and Sales and Marketing Director of dianomi™, said: “We are delighted to be working with PA in this exciting distribution capacity.

“This is a natural partnership, where premium content creation and premium content discovery go hand-in-hand. The key to the relationship is that we both have the same end goal for the clients – that of driving and engaging users through to the high quality content that sits on their site. We are looking forward to working together to maximise the many opportunities in the marketplace.”

dianomi™ promotes links to valuable financial content - such as guides reports, articles and video - alongside relevant publisher articles. Working with over 150 premium financial publishers, its contextual Smartlink adverts serve over one billion content promotions globally per month, reaching over 20 million unique consumers.

PA’s Content For Marketing service uses the knowledge and experience of 145 years of content creation to produce trusted and customised solutions for a multitude of global businesses.


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