Drawbridge Announces Daryl McNutt, former BrightRoll Marketing Executive, as its Vice President of Marketing
Today Drawbridge, the leader in cross-device mobile targeting and retargeting, is announcing the addition of former BrightRoll Senior Vice President of Marketing and Research, Daryl McNutt, to head Drawbridge’s marketing efforts. McNutt brings with him over 20 years of experience in digital technology and database marketing.
“We are thrilled to have Daryl join the Drawbridge team,” said Sivaramakrishnan. “Daryl has an unusual combination of experience and skills for a marketing head -- he has a strong stats background matched with a proven track record in digital advertising running through his entire career. He understands performance and brand marketing, as well as cross device audience targeting, through his work with BrightRoll, Specific Media, and comScore. He’s a great fit with Drawbridge’s data-driven culture.”
During his tenure at BrightRoll, McNutt forged rapid growth driving the company’s marketing and research departments. McNutt lead the BrightRoll technology platform rebrand and positioning, created the industry leading research program and launched the BrightRoll Video Exchange (BRX) providing video inventory to 17 of the top 20 ad tech companies. McNutt’s expertise in market research techniques, statistical models, and data warehouse strategies, provided a competitive advantage across all his previous employers. He is known throughout the digital-tech industry as a leader for his marketing strategies, research innovations and brand communications.
"Daryl has long been a thought leader in the digital research industry,” said Andrew Feigenson, SVP, Digital Client Service, Nielsen. “As consumer behavior evolves, and the industry strives to reach and measure eyeballs across screens, cross-screen expertise is paramount.”
“Joining the Drawbridge team is an exciting opportunity,” McNutt said. “Drawbridge has a vast data ecosystem built on a powerful programmatic targeting technology. I look forward to the challenges the mobile industry brings and working with the executive team to build on the leadership position Drawbridge has in cross device advertising.”
Drawbridge, known for pioneering cross-device ad targeting and retargeting products, has launched a mobile-focused ad-tech suite of products, including Cross-Screen and App Marketing, both of which target and retarget users across desktop and mobile devices, ultimately pairing them as the same user for best user experience and advertiser results. The team’s latest product, Mobile-to-Mobile Retargeting, helps brands and advertisers re-engage with existing users and bring them back to a highly valuable state, as oppose to a dormant user. All of these products have received great reception from top tier clients and consumers.
Alongside McNutt are the existing executives of the Drawbridge team, including CEO and founder, Kamakshi Sivaramakrishnan, former AdMob and Google scientist, COO, Eric Rosenblum, former Director of Product for Google, and VP of Sales and Business Development, Paul Cushman, former VP of Sales at Yahoo!. The company has raised a total of $20.5M in Series A and B funding rounds from prominent investors such as Sequoia Capital, Kleiner Perkins Caufield & Byers, and Northgate Capital.
To learn more about Drawbridge, visit www.drawbrid.ge.
Drawbridge has developed the first self-learning ad technology that leverages insights from cross-device behavior to enable advertisers and marketers to reach targeted mobile audiences. Drawbridge’s unique approach is built on a foundation of large-scale machine learning algorithms that correlate audience behavior across screens. Through its innovative technology, the company is able to gain insights and a much deeper understanding of mobile audience behavior than was previously possible. The company is located in Silicon Valley and is backed by Sequoia Capital, and Kleiner Perkins Caulfield and Byers. For more information, visit http://www.drawbrid.ge.
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