Allstate Blog Receives Accolades for Content
Content Marketing Awards Recognize Great Work
The Allstate digital content team recently received several industry awards for content marketing from the Content Marketing Institute. The recognition includes:
• Silver Award for Best Overall Corporate Blog: The Allstate Blog
• Silver Award for Best Infographic: King of the Grill
• Bronze Award for Best Blog Entry: Awesome or Atrocious? 4 Bizarre Car Accessories that Used to Be Cool
“To be acknowledged as having great marketing content in a competition with some of the best brands and marketing agencies from around the world confirms we are creating valuable and engaging content for our readers,” said Elizabeth Schreier, Allstate’s director of web and social engagement. “Our teams work very hard to craft meaningful stories and images to connect our products to consumers.”
The Content Marketing Awards is open to all companies, organizations, and institutions that create branded or custom content, in print or electronic form. Categories cover every element of every medium and strategic communication purpose.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate®, and are widely known through the slogan “You’re In Good Hands With Allstate®.” As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.
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