SAMSUNG Announces A Trio Of New Monochrome Laser Printers; The ML-2500 Series Joins The Award-Winning SAMSUNG Printer Line

Samsung ML-2510, ML-2570 and ML-2571N Deliver
Affordable High-Performance Printing and Fast Speeds

IRVINE, Calif. - Aug. 3, 2006 - Samsung, the world’s second largest laser printer manufacturer, announces the ML-2500 series of monochrome laser printers each offering a compact design, fast speeds and the features and performance that customers need to keep their workspaces, home offices and small businesses running smoothly and successfully. These newly announced products are the ML-2510, ML-2570 and ML-2571N, which are currently shipping and available now.

“All of these new offerings from Samsung demonstrate the dedication and commitment we have to our customers for not only designing reliable products, but delivering products that provide outstanding value” said Mark Meisberger, product marketing manager, printer products, Samsung Electronics America, Inc. “We understand that total cost of ownership is an important factor for our customers and each of these new printer models provides a compelling solution that gives them the tools they need to get projects done without breaking the bank.”

About the ML-2510
The ML-2510 is a compact laser printer that can easily fit into even the smallest business environment with its petite footprint, which is approximately 30 percent smaller than other products in its class. It offers a fast speed of up to 25 ppm, producing its first page in less than eight and a half seconds, and a resolution of 1200 x 600 dpi resolution for crisp, clear output.

This printer is easy-to-use, simple to set up with no cumbersome installation or rebooting, and an innovative “jamless roller” design which will save users time and frustration when clearing paper jams.

The ML-2510 provides a great value to the customer with all of its convenient features and its low cost per page of 2.7 cents in standard mode and an even lower cost per page of when using Samsung’s exclusive one-button TonerSave™ feature. Toner Save can extend the life of a toner cartridge up to 40% without sacrificing output quality. The ML-2510 is affordably priced with an MSRP of $ 129.99 and is available at most retail and Office Superstores including Office Depot, Staples, Best Buy, Comp USA, Microcenter & Fry’s. The ML-2510 replaces the award winning ML-2010.

About the ML-2570 and ML-2571N
The ML-2570 and ML-2571N personal printers were created with the SOHO customer in mind and offers a fast print speed of up to 25 ppm with the first page out of less than 9 seconds, a compact, stylish design with convenient paper tray, and a low cost per page of 2.7 cents, which provides the customer with a considerable cost savings throughout the life of the printer. Both printers also feature Samsung’s one-button TonerSave feature for a cost savings of approximately 40 percent. The printers deliver 1200 x 1200 dpi resolution for high-quality sharp output, network connectivity on the ML-2571N model (optional on the ML-2570) for workgroups and a duty cycle of 10,000 pages per month (ppMo). These printer models are ideal for general purpose printing for the SOHO and Small businesses that require PCL6, Post Script 3 emulations and networking.

Both models offer Hi-speed USB 2.0 and IEEE-1284 parallel connectivity as well as Windows, Macintosh and Linux compatibility. The ML-2570 and ML-2571N are available for an MSRP of $199.99 and $229.99, respectively and can be purchased through authorized resellers.

The ML-2510, ML-2571N and ML-2570 are backed by a one exchange warranty and are supported by a toll-free technical support line. For more information on Samsung and where to buy its products, call 1-800-SAMSUNG or visit www.samsung.com.

About Samsung’s Information Technology Division
Samsung’s Information Technology Division (ITD), located in Irvine, California, is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). ITD markets a complete line of award-winning LCD and PDP display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd., is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

Contact Information

Bob Silver

MWW Group for

Samsung Electronics Co., Ltd.

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