New and Improved Website Better Serves Marriott International’s Brazilian Customers
Weston, FL – Reflecting Marriott International’s (NYSE:MAR) increasing focus on global markets, the company announced today the improvement of its Brazilian booking website, www.marriott.com.br, in a partnership with Booking.com, (www.booking.com) to allow guests in that country to make their reservations in local currency online or on their mobile devices (m.marriott.com.br).
“As one of the world’s leading hotel operators, we want to give our Brazilian customers the ease and freedom to book their stay at any of our 3,800 properties in 74 countries in their own language and currency,” said Craig Smith, president of the Caribbean and Latin America at Marriott International. “We constantly strive to provide our customers with the best experience, from the online search process to the booking and hotel experience.” “We believe that by leveraging the Booking.com platform, language and currency capabilities, we are able to deliver customers that great experience.”
“As the company’s portfolio of hotels expands and diversifies worldwide, we are prioritizing the globalization of our eCommerce channels,” said Fabiana Farias, vice president of marketing and eCommerce for the Caribbean and Latin America at Marriott International. “The expansion of booking capabilities on our Brazilian website demonstrates Marriott’s commitment to making the booking experience with us as simple as possible.”
Marriott International reported revenues of more than US$12 billion in fiscal year 2012, of which US$8.5 billion was generated from sales on Marriott.com. The website also has the highest consumer satisfaction score of Marriott’s sales channels. Some 75 percent of Marriott hotel guests consult individual hotel websites, regardless of where they make their reservation.
Brazilians book more on Marriott.com than customers from any other Latin American country. www.marriott.com.br enables travelers to book a room in Portuguese and in Brazilian reals, not only in Marriott International’s five hotels in Brazil, but also its hotels around the world. The site also allows travelers to check their reservations, access images and details about their hotel, enroll in Marriott Rewards, check their point balance and even find out what’s happening locally.
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com
About Marriott in the Caribbean & Latin America (CALA)
Marriott International, Inc. (NYSE: MAR) began operations in the Caribbean and Latin America in 1990 with the openings of the 450-room Marriott CasaMagna Cancun Resort and the 433-room Marriott CasaMagna Puerto Vallarta Resort & Spa, both in Mexico. Today, Marriott International’s presence in the region is represented by 76 hotels in 25 countries and territories, offering more than 18,000 rooms and spanning nine lodging brands: The Ritz-Carlton and JW Marriott Hotels & Resorts in the luxury tier; Marriott Hotels & Resorts, Marriott International’s signature brand; Renaissance Hotels and the Autograph Collection in the lifestyle category; Courtyard by Marriott and Fairfield Inn & Suites by Marriott in the moderately-priced tier; and Marriott Executive Apartments and Residence Inn by Marriott in the extended stay category. In addition, Marriott Vacation Club International, Marriott’s timeshare ownership division, offers three resorts in two countries. Marriott International (including The Ritz-Carlton) has 30 hotels under development in the region and expects to double its total number of hotels by 2017 across 10 lodging brands in 26 countries and territories.
Booking.com is the world leader in booking hotel and other accommodation on line. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 41 languages, offers over 330,000 hotels and accommodations in 180 countries, features over 22 million reviews written by guests after their stay, and attracts on line visitors from both leisure and business markets around the globe. With over 16 years of experience and a team of over 5,500 dedicated employees in 100 offices worldwide, Booking.com operates its own in-house customer service team who are available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of the Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+, Pinterest, like us on Facebook, or learn more at http://www.booking.com.
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