JU-JU-BE Announces Pan European Distribution Agreement with MJ Steps
Costa Mesa, CA - (NewMediaWire) - August 20, 2013 - Ju-Ju-Be (ju-ju-be.com), the US’s leading manufacturer of fun, functional and fashionable diaper bags, today announced a strategic partnership with MJ Steps (mjsteps.com) for distribution across the EU. Ju-Ju-Be will transition from their former plan of working with smaller distributors and consolidate all operations into a single partner instead. “We’re excited to have a unified strategy across the European Union,” said Kevin MacDonald who heads up sales at Ju-Ju-Be. “We will no longer have to struggle with conflicting pricing from different distributors. We also expect an immediate advantage by offering a deeper selection to our retailers who have always wanted greater access to the Ju-Ju-Be line.”
Fueled by fanatical grassroots marketing, Ju-Ju-Be has already developed an ardent following of end consumers in the EU. Self dubbed “The Pink Ladies” due to their involvement in Ju-Ju-Be’s hosted discussion forum, “The Pink Room” (ju-ju-be.com/pinkroom), these super fans are on a continual hunt for all things Ju-Ju-Be. “We get inundated daily with requests for more product availability in the EU,” continues MacDonald. “MJ Steps will be able to capitalize on existing demand as well develop new followers through their extensive marketing efforts.” MJ Steps attend several wholesale and consumer events throughout the year. Ju-Ju-Be will be featured prominently in their booth at the Kind+Jugend show next month in Cologne, Germany. MJ Steps plans to be fully functioning with the Ju-Ju-Be line by the end of August.
About MJ Steps
MJ Steps currently manages over 20 sales agents operating across all major markets of the EU. They represent 8 lines of premium baby products. With headquarters in Switzerland and warehousing in Barcelona, they sell to premium independent retail boutiques, better department stores and major regional chains.
Ju-Ju-Be® was started by the dynamic duo of diaper bags. Despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren’t mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else said that diaper bags aren’t rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun! Ju-Ju-Be bags are available at premium boutiques everywhere including Nordstrom, Buy Buy Baby, and www.ShopJuJuBe.com. Retailer inquires can be directed toward email@example.com
Contact: Kristin (KK) Kliese
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