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MAS® Color recognized with “Best New Product” award


BrandSpark Mexican Shopper Analysis

The recognition was thanks to the successful launch of the MAS® Color “con un Toque de Suavidad” (“with a Touch of Softness”), which continues to meet the satisfaction of customers, bringing about excellent benefits.

MAS® Color “con un Toque de Suavidad” (“with a Touch of Softness”) has won the “Best New Product” award, in the Household Care category, in Mexico. The “Best New Product” award is actually the most trustful awards program for products in Canada, United States and Mexico.

The second annual BrandSpark Mexican Shopper was conducted in February 2013 in partnership with Publimetro and Kena. Over 10,000 Mexican shoppers were interviewed by BrandSpark International on their everyday purchasing decisions, their intention to repurchase, product appeal, awareness and packaging. The focus was laid on three broad categories: Food and Beverage, Health and Beauty, and Household Care.

All winners of this award – including MAS® Color – were accorded the license to use the “Best New Product” award logo. They also received the BrandSpark Mexican Shopper Study, which reveals information about purchasing attitudes, media, and economics, among others. Apart from that, they received the details about the study of its product, its category and Mexican shoppers.

The BrandSpark Mexican Shopper analysis is one of the most popular in Mexico and due to the reliability, its influence in the purchasing decision of the consumers, increasing companies’ sales has repeatedly been reaffirmed.


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