Dell Provides End-to-End IT Infrastructure and Consultancy Services to Help Arroware Industries Launch File Sharing Application myApollo

Toronto, Canada

• Dell helps Arroware map out scalable technology solution
• Technology infrastructure enables innovative file storage, data transfer and media access to transform the way users enjoy multimedia and share files on any device




Dell is helping Canadian social networking startup Arroware Industries Inc. change the way users connect and share social media files through a cloud-based application. The new app, myApollo will be launched in fall 2013.

From a fledgling idea hatched in a basement, myApollo has attracted millions in Canadian investment funding* used in part to finance the company’s $2.5 million technology infrastructure purchased from Dell.

Unlike other cloud-based file sharing services that house content in vast data warehouses, myApollo harnesses the unused power of its users’ hardware devices to store, sync and stream media files. This allows users to create personal networks of trusted devices, such as smart phones, laptops, desktops or tablets through which they can connect and share files irrespective of platform or location. Rather than storing the data, myApollo acts as the facilitator to coordinate the secure flow of traffic across each user’s network. The data itself is stored in a lightweight manner on the unused gigabytes of space on designated peer-networked devices. This data can then be accessed anytime, anyplace and on any authorized device in that user’s network and streamed as high-definition media files.

For example, after myApollo users have registered their devices, they can watch a Blu-Ray quality movie stored on a home computer while using a laptop at the cottage and still experience high picture and sound quality, with no buffering, lagging or syncing issues. Similarly photos or movies taken on a cell phone, Android or iPhone, can be viewed on a laptop or tablet, even if they’ve been deleted from the original cell phone.

This file-sharing model has ground-breaking implications beyond simply sharing media content between a user and their network’s devices. For example, Arroware expects myApollo to become a useful e-commerce tool for the entertainment industry, allowing artists to sell content to other myApollo users without the expense of paying for storage or bandwidth transmission. Content will be stored on the network and directed as requested to a myApollo user. Arroware also expects to generate revenue by allowing advertisers to place highly-targeted and relevant advertising campaigns on the network, directing advertising only to interested myApollo users.

The ability of the myApollo network to store and direct traffic in this way is contingent upon a highly-robust, scalable technology infrastructure. Dell worked in partnership with Arroware to design an end-to-end platform that can immediately handle the myApollo network and scale as it grows. The enterprise technology including servers, storage, network appliances, security and switches from Dell provided a complete end-to-end solution that combines energy efficiency with flexibility, manageability, scalability and longevity.

The technology infrastructure includes:



• Servers: Dell M1000E servers each holding M620 blades, powered by Intel Xeon E2660 processors
• Storage: Leveraging Dell Storage provides intelligent disk storage and allows the creation, storage and distribution of data and associated metadata
• Switches: top of the range Dell Force10 switches including Force10 MXL, Force10 S4810, Force10 S50N and Force10 S60N



Quotes:
“Dell has amazing, cutting-edge hardware and was willing to work with us during our planning phase to provide an unprecedented level of advice, support and encouragement. We feel they truly share our vision and excitement. As myApollo morphed from an idea through to launch phase we have been able to deliver on the technology infrastructure required for successful implementation. Working with Dell, we are proud to put Canadian innovation on the map and look forward to becoming a household name.” – Harvey Medcalf, President and Co-Founder, Arroware Industries Inc.

“It’s in Dell’s DNA to work with entrepreneurs, start-ups and SMBs to deliver technology solutions to enable these small business ventures to grow and become successful organizations. We’re excited to be a part of this process, from providing advice on technology solutions, to optimizing the requisite hardware configurations, installing the systems and testing the infrastructure. We look forward to working with this innovative Canadian start-up as they launch myApollo on the global stage.” – David Miketinac, vice president and general manager, commercial sales, Dell Canada.

About Arroware Industries
Arroware Industries Inc. is a social media-focused technology company based in Hamilton, Ontario that will launch the myApollo file sharing application in fall 2013. myApollo is a personal and social networking tool that allows users to create a personal super network between their devices to experience instant access to any file on any device on their network. For more information visit: www.myapollo.ca

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.ca.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

*The exact amount has not been disclosed