Clear Channel Outdoor Launches Multicultural Sales and Marketing Initiative in U.S.
PHOENIX, AZ -- March 14, 2005 -- Clear Channel Communications Inc. (NYSE:CCU) -- Industry Veterans to Lead Effort on Serving Fast-Growing Hispanic and African American Population
Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Today, Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company’s presence in the nation’s largest Hispanic and African American markets. Leading this effort are outdoor advertising veterans Pedro (Peter) A. Milian Jr., who is Vice President Hispanic Sales and Marketing, and Tony Dailey Vice President of Multicultural Sales and Marketing.
“Outdoor advertising is one of the strongest media formats advertisers can use to target the fast-growing Hispanic and African American population,” said Rocky Sisson, Executive Vice President of Sales & Marketing for Clear Channel Outdoor. “All Americans are spending more time out-of-home every day and the combination of radio and outdoor advertising is a proven and effective way to reach them as in-home-media continues to fragment. ”
Clear Channel Outdoor has a presence in and offers advertising products and services in nine of the top 10 largest Hispanic and African American markets. The number of Hispanics in the country has surged nearly 60% since 1990 to 35.3 million, according to recently released Census data. African Americans, with a population of over 34 million make up 30% of the total U.S. population and are projected to grow at twice the rate of the rest of the population in the next 50 years.
“Companies are realizing that one of the best ways to grow their business is to target the Hispanic market,” commented Peter Milian. “Clear Channel Outdoor is strategically positioned to help companies increase their market share and build loyalty in this highly brand conscious market segment.”
Tony Dailey added, “The continuing growth and influence of the African American market creates opportunities for savvy marketers. Outdoor advertising works and we are providing a compelling value proposition to advertisers who wish to reach this important segment.”
Peter Milian has been with Clear Channel Outdoor for 10 years and has been successful in leading the Company’s Hispanic marketing and sales initiatives in Miami, Florida. Tony Dailey has held various positions in the company for the past 13 years. Based in Chicago, Illinois, Dailey has significantly expanded the company’s African American marketing and sales in this market over the past few years.
About Clear Channel Outdoor
Clear Channel Outdoor, based in Phoenix, AZ, operates over 155,000 advertising display faces in 42 U.S. markets, three South American countries, Mexico and Canada. In addition, it manages over 60% of the spectacular signs in Times Square and approximately 37,000 advertising displays on taxis in 27 U.S. cities. The Company also provides the signage programs at 15 major U.S. airports and more than 200 malls nationwide.
Channel Outdoor is a subsidiary of Clear Channel Communications Inc. (NYSE:CCU), a global leader in the gone-from-home advertising industry. More information may be found by visiting www.clearchanneloutdoor.com and www.clearchannel.com.
Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
- Contact Information
- Pedro A. Milian Jr.,
- Media Contact
- Clear Channel Outdoor
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