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Triton Digital Partners with Semcasting to Expand a2x Audience Targeting

Partnership Enables Real-time Targeting for Every Listener on Every Device without the Need for Cookies


LOS ANGELES - Triton Digital, a leading technology provider for the audio industry, today announced a partnership with multi-channel targeting company Semcasting to expand its audience targeting capabilities within a2x, the industry’s only programmatic exchange for streaming audio advertisements. The partnership will enable Triton to target every listener on any device without the need for cookies.

Semcasting uses big data analytics and an automated genetic modeling platform to weigh the impact of hundreds of demographic, firmographic, socio-economic, life stage, and transaction data variables to score every local or national campaign. Semcasting’s Smart Zones Audience Targeting platform effectively links the mailbox with the modem, providing a2x advertisers with reach to all IP-connected devices, advanced levels of data accuracy and comprehensive, compliant privacy.

“Our Smart Zone targeting will enable a2x advertisers to extend their targetable audience reach while providing specific and documented profiles of each listener,” said Ray Kingman, CEO at Semcasting. “Because we don’t use cookies, Semcasting supports targeting on all platforms and to all users, including mobile, further extending advertising reach without compromising privacy.”

Traditional audience targeting techniques require the use of cookies, or stored data, on the user’s machine or browser. Cookie-based targeting is limited due to the number of devices that do not allow cookies or that enable users to delete or disable them. When used in conjunction with cookie-based targeting, Semcasting’s IP-based system delivers the ability to target nearly every user on any device including Microsoft’s Xbox, Apple’s iTunes and the Windows Media Player.

“As we continue to add new publishers and trading desks to our a2x network, providing the best consumer data and targeting is an important focus for us,” said John Rosso, President of Market Development at Triton Digital. “Our trading desk partners and brand advertisers will benefit greatly from the combination of Triton Digital’s online audio exchange and Semcasting’s targeting capabilities.”

a2x is the first and only audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

About Semcasting

Semcasting ( is an innovator in data and audience targeting solutions for consumer and business marketers seeking to reach qualified prospects when and where they are ready to transact. Semcasting’s Smart Zones audience targeting platform effectively links the mailbox with the modem, providing advertisers with near 100% reach, advanced levels of data accuracy, and comprehensive and compliant privacy for real-time bidding, display and video advertising environments. Semcasting uses big data methodologies and a patented genetic modeling platform to automatically integrate demographic, firmographic, socio-economic, behavioral, and transaction data to define highly qualified audiences across multiple channels.

About Triton Digital

Triton Digital ( is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.


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