Inaugural Class of Warner Bros.’ “Media Camp LA” Accelerator Program Graduates with “Demo Day”

Burbank, CA – The 2013 class of Media Camp LA, a 12-week accelerator program for start-ups that receive mentoring from Warner Bros. entertainment executives, graduates today with “Demo Day” where they will showcase their progress to leaders from the entertainment and technology sectors and venture capitalists. Start-ups will demo programs currently being piloted in collaboration with Warner Bros. in hopes of securing ongoing business arrangements with studios and other entertainment organizations, as well as funding.

“It was natural for Warner Bros., which has been at the forefront of technological advances within the entertainment industry, to partner with entrepreneurial innovators to mentor them on how to best tailor their products and services to meet the needs of the global entertainment industry,” said Debra Baker, Senior Vice President of Global Business Development, Warner Bros. Home Entertainment. “Demo Day is an incredible opportunity to witness how these start-ups applied the knowledge they gained during Media Camp LA to propose solutions that are uniquely suited to meet the needs of our industry.”

During the course of the program participants were immersed in the entertainment business by Warner Bros. executives, who provided access to the inner-workings of a major media organization, facilitated their networking within the studio and beyond, and helped to hone their business plans to better appeal to the industry and investors. This year’s Media Camp LA participants were selected from several hundred applicants and chosen for their potential to deliver differentiated products and services to the entertainment landscape.

Below are highlights of Media Camp LA participants and the pilot programs they will pitch at Demo Day 2013:

• Cinecore is a scalable Enterprise SaaS solution for film and television productions that keeps casts and crews on schedule and organized with digital document distribution, digital file storage and location maps through an in-app Google maps interface. Cinecore’s access to the production technology teams at Warner Bros. gave them on-the-ground insights into how the studio approaches video production so they could shape their offering. Cinecore will demo a dashboard that connects multiple studio technologies into a single, easy-to-use digital solution for production teams and will be piloted with select television productions.

• Dealflicks’ goal is to increase theatre box-office sales using a mobile platform coupled with proprietary optimization algorithms. Through Media Camp, Warner Bros. is helping Dealflicks navigate the complexities of the film distribution business and explore opportunities to increase the industry box-office.

• Kumbuya is social commerce in the context of curated, community generated content focused on consumers’ area of interest. Kumbuya’s platform allows studios the opportunity to engage directly with fans through social media. Kumbuya’s pilot program presented at Demo Day will show communities developed for several Warner Bros. new release, catalogue and franchise titles.

• Reelhouse is an online video platform that provides filmmakers control to self-distribute content directly to their viewers. Reelhouse’s content delivery platform drives engagement and transaction through the creation of immersive consumer experiences that combines feature content, interviews, photo galleries, videos, merchandise, interactive experiences and more. Reelhouse’s pilot program is expected to involve distributing a selection of Warner Bros. titles to test the value of the proposition.

• Skit! (Storytime Studios, Inc.) allows users to create stories using content from the Web and their own social networks using simple, finger-swiping technology on the iPad. Gestures give life to the creation, and the user’s voice provides the soundtrack. Skit! revealed its pilot with Warner Bros. Interactive Entertainment’s Mad Max videogame, due out in 2014, at Comic-Con in San Diego, where fans created stories within the Mad Max universe and shared them with friends across social networks. The team worked closely with creative and production executives from businesses such as Warner Bros. Television, Telepictures and DC Comics. This collaboration has given Skit! insight into how to work with content owners to drive deeper fan engagement.

Media Camp LA 2014: Start-ups can apply for future accelerator classes at http://www.mediacamp.com/apply.

About Media Camp:
Media Camp, a Turner/Warner Bros. initiative, is a comprehensive accelerator program that educates entrepreneurs and enables them to build innovative media businesses. Key features of Media Camp include presentations and workshops focused on media technology, formal mentorship from media industry experts, community events and knowledge sharing, as well as direct investments including partnerships and vendor relationships. For more information, visit www.mediacamp.com and follow us on Twitter @themediacamp.

About Warner Bros. Entertainment:
Warner Bros. Entertainment is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A Time Warner Company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to Blu-ray and DVD, digital distribution, animation, comic books, video games, product and brand licensing and broadcasting.