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IDG’s Boulder Publishing to Publish Local-Language Edition of National Geographic Magazine in Taiwan


WASHINGTON — National Geographic magazine will be translated, published and distributed in Taiwan by local publisher Boulder Publishing, a subsidiary of IDG, it was announced today. The new edition, debuting with the September issue, will be published in Chinese (traditional characters). For the first time, IDG will also make the magazine available to Chinese readers in Taiwan, Hong Kong and elsewhere as an e-edition for iOS devices.

A pilot issue of the print magazine, at a discount price of NT$99 (approximately US$3.21), will be on the shelves of all magazine retail channels starting July 25. The magazine will officially launch in September as a monthly magazine, with initial circulation of 80,000, available for NT$200 (approximately US$6.67). Yungshih Lee will serve as editor-in-chief.

Boulder Publishing Taiwan, founded by Lee, is National Geographic’s book publishing partner in Taiwan. With Boulder Publishing, National Geographic has released 70 books in the Taiwanese market since 2010, including such successful titles as “The Photographs,” currently in its fourth printing; “Ultimate Field Guide to Photography,” currently in its fourth printing; and “Angry Birds Space: A Furious Flight in the Final Frontier,” now in its ninth printing.

“Boulder Publishing has been a strong partner for National Geographic in Taiwan with our book properties, and through this expanded relationship with IDG and Boulder Publishing, we are pleased to be able to bring our flagship magazine to Taiwan,” said Terry Adamson, executive vice president of the National Geographic Society. “We are especially excited to work with them to produce an electronic edition of the magazine, which will be available for our readers in Taiwan and Hong Kong for the first time.”

The Taiwanese edition of the magazine will closely follow the editorial copy and layout of the English-language edition and will feature some local content.

National Geographic magazine has a long tradition of combining on-the-ground reporting with award-winning photography to inform people about life on our planet. Named “Magazine of the Year” by the American Society of Magazine Editors in 2011, National Geographic has garnered hundreds of awards for editorial and photographic excellence since its inception 125 years ago. In the past year, the magazine garnered four National Magazine Awards, including “Best Tablet,” and received special recognition at the World Press Awards and Pictures of the Year International.

Published in English since 1888, National Geographic magazine provides in-depth editorial coverage of cultures, nature, science and technology. The magazine reaches more than 60 million readers worldwide every month. In addition to its English edition, the magazine now appears in 39 local-language editions: Japanese, Spanish (separate editions for Spain and Latin America), Italian, Hebrew, Greek, French, German, Polish, Korean, Portuguese (separate editions for Portugal and Brazil), Danish, Swedish, Norwegian, Dutch, Chinese (traditional characters), Chinese (simple characters), Finnish, Turkish, Thai, Czech, Hungarian, Romanian, Russian, Croatian, Bahasa Indonesia, Bulgarian, Slovenian, Serbian, Lithuanian, Arabic, Estonian, Latvian, Georgian, Mongolian, English (India), Iranian and Ukrainian.

National Geographic magazine was previously published and distributed in Taiwan by Hai Xia.

About National Geographic

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the member-supported Society works to inspire people to care about the planet. Through its online community, members can get closer to explorers and photographers, connect with other members around the world and help make a difference. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 39 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 25 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit

About IDG

International Data Group (IDG) is the world’s leading IT publishing, market research, exposition and conference company, with 13,270 employees worldwide and 2012 revenue of US$3.4 billion. The company’s 200 print titles and 460 websites reach more than 280 million technology buyers in 25 countries and 97 countries.

In 1980, IDG became the first U.S. publisher to enter the China market with the launch of China Computerworld, a China-U.S. joint venture. Today, IDG China has more than 60 joint-venture magazines, newspapers and websites for the computer, electronics and telecommunications industries. IDG China also manages 60 conferences and 18 expositions annually, primarily for these industries.

International Data Corp. (IDC), a division of IDG, currently provides market research and forecasting services to more than 200 clients in China. The Chinese division of IDC has R&D centers in Beijing, Shanghai and Shenzhen. In 1998, IDG established a joint-venture strategic relationship with The Hearst Corporation, the largest consumer magazine publishing company in the United States. Through this partnership, IDG successfully introduced Cosmopolitan and other world famous Hearst titles to the Chinese market. Later, IDG established similar publishing partnerships in China with Primedia, Condé Nast, the National Geographic Society and Rodale.

IDG Capital Partners, formerly IDG Technology Ventures, was founded in 1992 as a China-focused venture investment firm. With offices in Beijing, Shanghai, Guangdong, Shenzhen, Silicon Valley and Boston, IDG Capital Partners is now the leading venture capital firm in China. IDG Capital Partners invests in a wide range of industry sectors, including the Internet, wireless communications, consumer products, franchise services, new media, entertainment, education, healthcare, clean energy and advanced manufacturing. Investments typically range from US$1 million to US$100 million, beginning with early-stage investments, before a company’s initial public offering (IPO), and extending to later stages in a company’s life cycle.

Since 1992, IDG Capital Partners has invested in more than 200 outstanding companies in China, including Andon, Baidu, China Finance Online, Ctrip, Hanting, Home Inns, Kingdee, Sohu, Soufun, Tencent, Wu-Mart and VANCL. The company has also successfully exited from over 60 investments by mergers and acquisitions or by IPOs in the United States, Hong Kong and China.

About Boulder Publishing

Boulder Publishing was founded by Yungshih Lee in 2009 in Taiwan. It is an exclusive book publishing partner with National Geographic. Boulder Publishing has a mission to “deliver knowledge in the finest ways” and sets its goal to publish illustrated books of the highest quality for Chinese readers. Other than traditional publishing, Boulder has diversified its ways to bring knowledge to its audience by organizing courses such as photography workshops, introducing world-renowned masters of photography Michael Yamashita and Frans Lanting to photography lovers in Taiwan. Boulder Publishing became a subsidiary of International Data Group (IDG) in 2013 and publishes National Geographic magazine’s Traditional Chinese edition. It also moves into the field of e-publishing by publishing the magazine in electronic forms for iPad and iPhone.


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