Clarion wins Mecca brief

Clarion Communications has won a major five-way pitch for Mecca - the UK’s leading female friendly gaming-based entertainment brand.

The brief covers all Consumer PR, from promoting its nationwide chain of clubs to its www.meccabingo.com mobile and online offering.

Mecca has been established for over 50 years and currently enjoys around 15 million customer visits to its 97 nationwide clubs every year.

Under the leadership of brand director James Condon, Mecca is reaching out to a new generation of players via its online and mobile gaming platforms as well as building a consistent identity across all channels to appeal to a wider audience

Clarion’s activity will stretch from press office and themed media relations campaigns to stunts and word of mouth, all based around Mecca’s brand strategy – Come And Play At Our House, which encapsulates everything Mecca stands for.

Gary Freemantle, CEO of Clarion, said: “Mecca has been a great British brand for over half a century and we’ll be working to help take it to the next generation of players, by building an integrated brand across all channels which appeals to a wide and diverse audience.”