Heineken and NOC*NSF confirm Holland Heineken House 2014

Partnership extended through Rio 2016


Zoeterwoude/Amsterdam - During the Olympic Winter games at Sochi 2014 the Holland Heineken House will once again be the home base for athletes and their families, media, sponsors and fans. There has been some speculation recently about whether there would be a Holland Heineken House in Sochi, but today Heineken and NOC*NSF have confirmed that a suitable location has been found, meeting both the unique requirements of ’a house’ and conforming to high quality standards. The Holland Heineken House in Sochi will be situated on the edge of the Olympic Parc and will literally have a view of the Olympic Games as they unfold. In Sochi, the Holland Heineken House will open its doors to an Olympic crowd for the 12th time since 1992. And the thirteenth edition is already being discussed: Heineken and NOC*NSF have extended their partnership through to the Summer Olympics in Rio de Janeiro in 2016. On the occasion of this extension, the iconic tulip logo has been redesigned.

Gerard Dielessen, Managing Director NOC*NSF: “We win a lot with sports! And we definitely will win during the Olympic and Paralympic Games at Sochi 2014 and in Rio in 2016. That is why I am delighted to be able to extend our successful partnership between Heineken and NOC*NSF through to 2016. We will be delighted to welcome, together with Heineken, all Dutch athletes and guests at the Holland Heineken House, both in Sochi and in Rio. This is excellent news for our athletes, our fans and everyone that wishes well for our teams!”

Philip de Ridder, Managing Director HEINEKEN Netherlands: “As a proud Dutch brewer I am delighted that we will be able to offer the fantastic Holland Heineken House experience again during the Sochi Olympic Games. This has become a tradition appreciated by many: ’the house’ is firmly part of our Heineken roots now, it has become a ’home away from home’ for many during the Games. Our standards when selecting a location are very high, we do not want to settle just anywhere, so being able to land a good spot is not always a given. With the support of our team at HEINEKEN Russia, we have managed to find a location adjacent to the Olympic Parc, what more could we wish for! And being able to at the same time extend the contract with NOC*NSF until Rio 2016 is a great result. The natural fit between NOC*NSF and Heineken is perfectly symbolised by the more prominent role the Olympic Rings have been given in our new logo.”

The Holland Heineken House is an iconic concept, which quite literally is as solid as a house. And yet, some new features will be added in Sochi.

Bram Westenbrink, Marketing Director for Heineken Netherland, elaborates: “The Holland Heineken House is something to be proud of. It not only is a statement of what our brand stands for, but is also provides a platform for Dutch pride - the very special ”Orange Spirit“ that has made us famous well beyond our national borders. In Sochi we aim to take the ”Orange Spirit“ even closer to our visitors. We have come up with some innovative concepts that we will be showcasing soon by way of a virtual tour of the Holland Heineken House. ”

The Holland Heineken House will encompass several facilities, such as restaurant areas, reception rooms for sponsors, rooms for athletes, media-facilities, an information desk and facilities for NOC*NSF. During the day there will be plenty of things to see for visitors. Of course both the opening ceremony and the closing ceremony will be screened live, as well as all relevant competitions. Additionally, more news than ever before will be shared from ’the house’ with sports fans in the Netherlands.


Notes to editors:

For more information about the Holland Heineken House: www.hollandheinekenhouse.nl.

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