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Self Defence Instruction On The Rise as Parents Do More To Keep Kids Safe from Danger


QUEENSLAND, Australia July, 2013 – When parents reflect on their own childhood and compare it to that of their children, many never imagined they would be lining up to enrol their children in self defence classes.  As warnings about ‘stranger danger’ seems to be ever-present in the nightly news bulletins, self defence instruction is seen as an obvious anecdote to keeping kids safe and protecting them from danger.

In November 2012, UK parents reacted swiftly in the wake of the April Jones* abduction, and enrolments in self defence classes for children increased dramatically.  Australian parents too, have followed suit, hoping that one of the best ways to keep their children safe from danger is by making sure they are learning self defence.**

Parents clearly want the best for their children in all aspects of their lives, and this applies equally to the search for quality self defence instruction. Parents want, look for, and expect the best, and will search high and low to find it. Fortunately, the tides have also turned in the Martial Arts industry. Gone are the days when Martial Arts was not considered as an actual industry – when there were no industry standards and when instructors were not even required to have appropriate certifications.

Fortunately for parents, Martial Arts is now considered a serious business, and the instructors and Master Instructors are expected to play different roles at a much higher and more professional level.

Damien O’Flaherty, CEO, founder and Master Instructor of Factor10™ Martial Arts, is very happy to see the industry smarten itself up and be taken more seriously. He opened Factor10™ Martial Arts in 1989 and after years of providing professional self defence classes in Queensland, has now been recognised by Sports Taekwondo Australia as a centre that has the ability and the capability to prepare and equip people for the Olympics. Factor10™ Martial Arts’ success can be attributed to what Damien calls “making a difference in people’s lives... one person at a time.”

Damien proudly claims, “We have grown from offering classes on a concrete floor in a large storage shed at the TAFE College in Innisfail in 1989 to purchasing a brand new 500 square metre full time facility at Strathpine in 2003. Our vision has always been to be an industry leader, to provide the self defence instruction, service, support, and technology second to none in the health and fitness industry.”

Damien continues, “We are not in the business of Martial Arts really, although that is what we do, it’s only the vehicle.  What we really do is make a difference in the lives of our students by giving them more life through Martial Arts.” To further point out how professional they are, Damien says, “We are teachers and we teach our teachers HOW to teach, not just what to teach.”

With such a high level of commitment to not only providing the highest quality self defence classes in Queensland, but to also developing the whole person through Martial Arts, it is no wonder Factor10™ Martial Arts regularly receives glowing accolades from its students and their parents.

Debbie, the mother of one of Damien’s self defence students says, “Ethan is one very happy, stoked boy, who loves his lessons.  He also said yesterday that he wanted to stay there until he gets his black belt, and then he will become a trainer.”

The self defence classes in Queensland are not just about keeping kids safe from danger, but also about giving them the chance for a better life. Factor10™ Martial Arts not only offers ‘Foundation Programs’ for kids, but also ‘Growth Programs’ for teenagers and ‘Freedom Programs’ for adults. They also have ‘Power Programs’ that focus on fitness and ‘Discovery Programs’ that targets advanced training including demo team and Olympic Taekwondo competition training.

Learn more about the self defence classes and self defence instructions for kids at today.


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