Lenovo Launches OneWeb for Interactive Shopping and Brand Experience
U.S. Site Delivers Consumers New Level of Engagement
RESEARCH TRIANGLE PARK, N.C. – Lenovo (HKSE: 992) (ADR: LNVGY) today announced the completion of rolling out OneWeb, the first of many phases in delivering a great end-to-end visitor experience on www.lenovo.com. This new U.S. website provides personal technology consumers a highly interactive brand and shopping experience to easily accomplish their research and buying tasks.
Lenovo with agency partner Rosetta created the site to address specific customer issues around simplifying site flow to reduce the number of steps in finding the right product for different visitor types and developing a unique and industry leading configurator that improves the speed and ability to configure PC plus products more easily. In addition, Lenovo created OneWeb to be highly flexible and serve as a template for worldwide adoption across languages, cultures and consumer needs in more than 60 countries.
Lenovo is adapting to a rapidly evolving device landscape by finding ways to focus on the most valuable customer opportunities and deploy personalized programs via its newly designed commerce experience and marketing programs spanning email, mobile devices, in-retail and other customer touch points. In doing so, Lenovo has experienced a ten-fold increase in revenue generated by email over previous programs.
Lenovo plans to integrate incremental improvements on an ongoing basis, including a “help me decide” tool that asks consumers a series of questions in order to make product recommendations.
Lenovo will adapt and roll out the new site to other markets around the world throughout 2013.
“After conducting a thorough competitive analysis, we determined that we needed our commerce web site to be simple to navigate, ultra-responsive and more accommodating to changing consumer needs while being flexible enough to adapt to our worldwide markets,” said Ajit Sivadasan, Vice President and General Manager, Lenovo.com. “OneWeb combines deep consumer insights with strong technology and user experience capabilities to deliver a premier commerce experience that builds stronger connections with our customers and partners.”
Lenovo (HKSE: 992) (ADR: LNVGY), the world’s largest PC vendor, is a $US34 billion personal technology company serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
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