2K Sports Names J.J. Redick College Hoops 2K7 Cover Athlete

NEW YORK, NY – August 1, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that J.J. Redick, former star player for the Duke University Blue Devils (2002-2006) and one of the most highly decorated players in college basketball history, will grace the cover of College Hoops 2K7 and act as its official spokesman.

“It’s an honor to be on the cover of College Hoops 2K7,” said J.J. Redick. “I’m a huge video gamer and have always been a fan of the College Hoops 2K series for its authenticity and addictive gameplay. I’m very excited to be a part of 2K7 and from what I’ve seen so far, this game is going to be mind-blowing.”

“We are thrilled to have J.J. as our cover athlete for College Hoops 2K7,” stated Erik Whiteford, vice president, 2K Sports. “He embodies exceptional talent, drive and spirit -- all of the characteristics of a collegiate basketball competitor and winner. J.J. is working very closely with us and our development team, contributing his knowledge and passion for basketball to further ensure the most realistic and exciting college basketball experience.”

Throughout his career with the Blue Devils, J.J. was an integral part of Duke’s basketball legacy, becoming the NCAA’s all-time leader in free throw percentage (.922) while also setting several Duke and ACC records--including career points scored (2,769). In addition, J.J. has earned numerous awards throughout his college career, including the James Sullivan Award, John R. Wooden Award, Naismith College Player of the Year Award, and Adolph F. Rupp Award (twice) while also being named a consensus All-American in both his junior and senior years. Widely considered to be one of the best pure shooters in college basketball history, J.J. brings his talent to the NBA as he begins his professional basketball career with the Orlando Magic this fall.

Coming in fall 2006 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system, College Hoops 2K7 immerses fans into the most compelling and authentic college basketball video game to date with enhanced college atmosphere, post-season NIT™, revamped defensive AI and defensive controls, expanded broadcast presentation and much more. Nothing captivates the nation like NCAA basketball and no other game captures that excitement and energy like College Hoops 2K7.

For more information, log onto http://www.2ksports.com

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

“PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.

This title has not yet been concept approved by Sony Computer Entertainment America.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The “Collegiate Licensed Product” label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, and conferences are the exclusive property of the respective institutions. NCAA, the NCAA logo, and NCAA Basketball are trademarks or registered trademarks of the National Collegiate Athletic Association. All rights reserved.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These important factors are described in the Company’s Form 10-Q for the quarter ended April 30, 2006 in the section entitled “Risk Factors”.

Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These important factors are described in the Company’s Form 10-Q for the quarter ended April 30, 2006 in the section entitled “Risk Factors”.

Contact Information

James Ankner

Investors & Media Relations

Take-Two Interactive Software, Inc.

Contact via E-mail