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Britney Spears and Elizabeth Arden announce the launch of Britney’s newest fragrance island fantasy BRITNEY SPEARS™- Now Available At The Fragrance Shop

Embodying sun-kissed petals carried by an ocean breeze, island fantasy BRITNEY SPEARS™ is inspired by Britney’s ideal paradise


Embodying sun-kissed petals carried by an ocean breeze, island fantasy BRITNEY SPEARS™ is inspired by Britney’s ideal paradise – a remote island where she can relax and rejuvenate with her loved ones. The scent channels the warmth and playful spirit of the tropics, and brings an island escape to everyday life.
“Anytime I get a chance to getaway, I tend to go to the tropics – the sun and ocean are always a great escape for me. I wanted to create a fragrance with a tropical feel, and that’s exactly what island fantasy is.”
-Britney Spears
The Fragrance 
island fantasy BRITNEY SPEARS™ is a fruity floral and the brands first EDT.  A potion of succulent fruits and colorful blossoms, evoking warm sunshine, ocean breezes and glittering beaches. Followed by a mouthwatering mix of citrus cocktail, mandarin, clementine, watery melon and red fruits intertwines with refreshing floral notes of jasmine, freesia and violet. A surprising finish of soft musky undertones and sugar cane makes the tantalizing aroma carefree, flirty and feminine, just like Britney.
The Packaging
The island fantasy BRITNEY SPEARS™ bottle is inspired by the flourishing tropical landscape and dazzling ocean at Britney’s favorite island locales. Shimmering gold gemstones emblazon the green and blue ombré bottle, symbolizing a warm sun rising over tranquil turquoise waters and lush green florals.
Britney Spears is one of the world’s most admired and talked-about entertainers.  Her extraordinary career is an inspiration to millions of her devoted fans around the globe.  Britney dares to surpass all expectations and in 2010, celebrated a decade long career in show business.  She continues to captivate both the music and fragrance industries. 
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Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at
All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents. A popular choice is range of chanel perfume for men or chanel coco mademoiselle for women at the fragrance shop.


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