BASF begins to rename Engelhard worldwide
* Rebranding starts in United States with BASF Catalysts LLC
BASF today (August 1, 2006) announced that an important step in the integration process of Engelhard into the BASF Group has been accomplished with the registration of a new corporate name – BASF Catalysts LLC – in the United States. BASF will extend its brand to Engelhard companies in other regions of the world within the next months based on local registration requirements.
“This rebranding signifies a key milestone in the integration process as it brings together BASF’s brand strength and Engelhard’s strong reputation for innovation and quality,” said Klaus Peter Löbbe, BASF Board member responsible for North America. “Engelhard is an integral part of BASF as the world’s leading chemical company.”
Engelhard businesses not included in the Catalysts division will also operate under this new corporate entity until plans are finalized for the businesses in Appearance and Performance Technologies and Ventures to be transferred to other existing BASF business units.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s intelligent system solutions and high-value products help its customers to be more successful. BASF develops new technologies and uses them to open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. In 2005, BASF had approximately 81,000 employees and posted sales of more than €42.7 billion. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), New York (BF) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
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